The Number One Worst Sales Job Ever

It’s not really one job … Not even really one class of job. It’s one approach. One APPROACH that makes ANY sales job suck. One APPROACH that makes ANY Sales job suck miserably.

And here it is.

Anything … Anything at all …

Involving …

Cold Calling.

Here’s why cold-calling is so awful:

NO ONE wants to receive a cold call. It makes them uncomfortable, it immediately puts them on the defensive, it instantly make they distrust you (and even actively dislike you).

Let’s face it … Leaving aside some sociopaths out there, NO ONE in sales actually likes to cold-call. There’s always one guy at the office who says he likes it. But come on. Everyone knows that guy is nuts. If you’re stuck in a sales job where you have a manager expecting you, even demanding you to make cold calls … You’ve gotta get the hell out of there.
Because the truth is, if you’re cold-calling for a living, you’re probably not making much of a living. The odds are stacked against you from the beginning. You are trying to sell to people who don’t want to buy and who probably don’t like you. And that never works.
So if you’re cold-calling … You’re probably wasting a lot of time every week either on the phone or pounding the pavement. You’re missing out on selling, because you’re too busy bugging people.

And if you’re building a career around bugging people … You’re probably working WAY too hard. Too many hours, for too little reward.

And if you really get down to WHY cold calling doesn’t work … It’s because when you cold-call on someone, you are coming off WEAK and DESPERATE. You’re coming off needy. And no one wants to buy from someone they see as weak, desperate, and needy. That, more than anything, is why cold-calling sucks.

But there is an alternative.

SYSTEMS.

I’ve built my sales career around systems — systems for marketing, to bring in qualified, interested leads; systems for building those leads into excited prospects; systems for closing them; systems for up-selling them and for selling them more on the back-end; systems for bringing in referrals; systems for automating the majority of everything that needs to be done, in fact …

For seven years I’ve had a VERY comfortable six-figure income … And I have NEVER, not once, not ever, had to make a cold-call. Not once by phone, not once by foot. But I’m here earning a damn good living, working about four hours a day, about 95% of the time from my laptop and my cell phone.

But the only calls I take are INCOMING CALLS, from people interested (and usually more than ready) to BUY.

Honestly, you do NOT have to rely on cold-calling to bring in business.

Cold-calling flat out doesn’t work, it wastes your time, it makes you feel like crap, and in the end it puts you automatically in a position of weakness and desperation.

There’s a better way. …

Which we will be talking about soon.

At MaverickSalesGuy (dotcom).