Marketing is the driving force of every successful business unit today. With the global village having an increasing number of aware customers, the demand for well-marketed products and services is on an ever increasing rise. And with this has increased the need of people expert in marketing techniques who with their knowledge and skills can keep corporate organisations abreast with the latest developments in the marketing field. Such organisations look for marketing managers who bring to the table innovative concepts backed by analytical skills and application abilities.
To get a strong background in marketing, a PGDM in Marketing is of utmost importance. A Post Graduate Diploma in Management (Marketing) programme is designed to give you 360 degree knowledge about the various aspects of marketing and its nuances and technical aspects. It grooms you to become an accomplished marketing manager, who can cater to the needs of various corporates, brands, and customers help business flourish. With a PG Diploma Marketing you will have a better understanding of the long term vision of organisations, will be able to analyze and assess the market environment better, formulate strategy and implement plans for achieving organizational goals.
All Top MBA institutes of India have this course on their program list. The program boosts the confidence of the candidate by inspiring a global vision. It helps develop interpersonal and teamwork competencies in an individual. Enhances his capabilities to anticipate and manage change. Makes the candidates strong enough to be able to take decisions under risk and uncertain environment, especially in the area of global marketing. It also sharpens an individuals communication and presentation expertise.
Accordingly the PGDM in Marketing teaches the students the basic concepts of marketing rising to the specialized issues and giving them an insight into the dynamics of the business environment. The curriculum is designed keeping in mind the current and emerging issues in business as well as in management with special reference to global marketing. Students are given the chance to execute live projects and have to be attached with a business house as interns for practical project work as a part of the regular courses. Industry interaction and on-job experience are things that the program lets you have an edge with.
The duration of a PGDM Marketing course is of two years. You need to be a bachelor degree holder in any discipline with 50% marks in aggregate. Final year graduate students can also apply. Admission is generally through GD and Interview after good score in CAT/MAT/XAT/ATMA.
As an MBA in Marketing Management or PGDM Marketing you have various career options open before you. You can get into corporate marketing, product and services marketing, e-marketing, social marketing, retail and media marketing etc. This is the most diverse and always high-paying career option. This field gives you a rapid career growth.