Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main Sales site Page For more detail go to: www.gurus-apprentice.com. when we are designing our basic site in step 5

The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasnt actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesnt fit the e-Book; its the other way around.

Remember the most important part of your page design is your actual sales copy. A fancy website and graphics help but the key is in the words used

This is the structure that you should use for your sales copy. If you check out the best sales letter they will all follow this formula?

The main function of the header/title is to grab the readers attention. The header should be displayed in a large, bold font. This demands your potential customers attention and intrigues them to read further on. For more detail go to: www.killer-sales-letters.com. Include your logo or e-Book cover (discussed later on) close to the header. If you header is not well designed you run the risk of losing the potential customer straight away. Spend time creating your header.

This section promises the potential customer a huge benefit which is almost too good to be true. Its ok if its a bit too unbelievable the testimonials will take care of that. Here is an example of such a headline

In this section you include testimonials that old/new customers have sent you about your product or service. You probably dont have any customers yet so email some potential ones your e-book for free in exchange for a testimonial. When you do start selling you can always ask a new customer for one.

In this section you will give info on what your product or service is about. You should show your customers a list of problems in this area. Agree with the customers, on how frustrating these problems can be and how you, yourself dealt with these problems. The key is to show the person that you have a deep understanding in this area and you are an expert on the subject. That is very important.

This section is basically telling your potential customer of the benefits they will receive from purchasing your product. Show your potential customers the enjoyment they will get from using the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remind the person that its all true. Keeping their trust is highly important.

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Offering a guarantee to your potential customers takes the risk off their shoulders. A good guarantee is the final bits in the jigsaw that will make the person finally purchase the product. The agreement is such that if the customer is not happy with their purchases then can get a full refund. You must remember that lots of your potential customers will be first timers therefore a guarantee puts their minds at ease. Guarantees can be 30 day, 60 day, or lifetime; however such guarantees must be backed up with an exceptional product.