When you want to use printed materials to promote your business, you need to ensure that you produce high quality materials. Whether it is brochures, postcards, or even business cards, you have to ensure getting high quality output. You would not want your business represented by a sloppy and badly printed material, right? People will look at your business the same way as your materials. If you present a cheap, low quality advertising that lacks attention to detail, people will assume that you will provide similar service. This is why you need to show quality and impressive image starting from your marketing materials. How do you do this?

Choose the best printer and work closely with them.

The first step to achieve good quality postcards or business cards is to communicate with your printer. Talk to them before you finalize your design. The common mistake of people is to wait until final printing to check on the design only to discover that the printer was not able to get the design that you want. This is why it is crucial to work closely with your printer. They will tell you the best paper, font, color, and printing option appropriate to your material. Ensure that the sample prints meet your quality standards, and that the printer will be able to meet your deadline. You would not want to receive your cards on the day of the trade show, only to find out that the quality is not what you expected.

The right paper choice.

There are different options in paper in the market today such as the gloss and matt finish. If you printing brochures, you can go with a gloss finish, but if you will be printing business card, you can go for a matt finish. This is to allow people to write notes on your card.

Paper also comes in different weights. Obviously, thin paper is less costly, but the quality of the print may not be high quality. You do not want people to squint just to read the texts just the writing shows through the opposite page. In this case, you need to use a thicker paper weight as it looks posh and will hold the ink better. Talk to your printer to discuss the different weight options that suit your needs.

There are also different colors of paper. You have the entire color wheel to choose from. There are also different versions of one color. For instance, white can come as bleached white or creamy white. Although the common practice is to print in white paper, you can always consider printing on a colored paper for added impact. Again, talk to your printer to choose the best paper color that will suits your printing need.

The right folding.

Brochures and even business card templates can have folding. If you decide to use folding, you need to decide whether to get a tri-fold or a bi-fold and where to put the fold. Your printer will explain to you the folding options appropriate for your material and how the fold will impact the design. You put additional elements in the fold such as a seal over the fold to make it look like an old fashioned envelope. Work closely with your printer for the folding option before you design your final material.