Every business needs to portray a different image to its
customers through the brand mark. Same is the case with symbols for
software houses.

The image that software houses want to portray is one of innovation and imagination along with professionalism.

Below mentioned are some basic ideas for the colors, fonts and images that you can use for your software company logos:

1. The colors:

For
technological symbols, it is advisable to use bright colors for
trademark. That is because bright colors look attractive on computer
screens and off it. They also give the monogram an imaginative touch. As
far as colors are concerned there are no limitations. In fact, here the
combination of black and white would look boring. Some of the best
colors for these emblems are blue, purple, green, yellow and grey. These
colors are soft and bright which helps make the brand mark comfortable
and appealing.

2. The images:

The technological images:

To
come up with image ideas, list down images that you think are related
to technology then simplify them. For example if you have listed down
computer because it is a machine then the image appropriate for your
logo would be a simpler form of machine like a wheel and axle. It would
also denote the journey that technology has traveled. You can also use
an image of the mouse icon or an illustration of a bulb with your
company name.

The abstracts:

If you do not want to use solid images for your brand mark, then how about using a few abstracts?

To
represent that your corporation is tech savvy, you can use thin ribbon
like abstracts around your business name or colorfully illustrated waves
above the name. You can also use flower abstracts to add a sensitive
touch to your trademark.

Unique images:

If you want to
try something new as far as your images are concerned then you can also
use animals and the environment around you as an inspiration. For
example, you can use an illustration of a fish for your brand mark or
you can use an image of a small plant with leaves to denote that your
company is environmentally friendly. You can also use a silhouette of an
alien leaning against your company name to show how advanced your
software house is. You can even use an image of a colorful Rubik’s cube
or a Pandora’s Box to add a mysterious appeal to your trademark.

3. The fonts:

For
your free software company logos, you can use thick fonts or thin but
make sure that they are straight. Since the images that you are using
are imaginative you need to keep a sense of formality and
professionalism in the text that you are using to tell your customers
that you are skilled and proficient. To add a friendly touch, you can
use straight fonts with soft edges. Remember, the more legible your
fonts are, the more memorable your brand mark will be.

Hence, here you have some great ideas for the fonts, colors and images to use for your software house’s trademark design.