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admin Management

Anger Management Techniques Treat Depression to Treat Anger

How is this for a head turner – the best anger management technique for some people may be to treat them for depression.

Depression, goes the old saying, is anger turned inward. In my experience, its just the opposite – anger is depression turned outward.

Where am I coming from? Well, everyday life for people who are depressed is experienced as being much more stressful than for people who are not depressed. When you get stressed out, adrenaline and cortisol, which are the hormones which prime you for flight or fight, are released. Your brain looks at this release of these hormones and literally thinks “if these hormones are there, danger must be afoot” and starts to look for it. Now, remember anger, while an emotion, is functionally a protective response to a perceived hurt or threat.

So, here you are, depressed, your body feels stressed by everyday life, your brain looks for danger and along comes one of those little bumps in the road that we all have every day. What happens? The stress level becomes too much and your brain thinks there is a real danger and you get angry.

There are some studies which have indicated that roughly 40 – 60% of people who are depressed appear to struggle with anger management. These people may oftentimes seem chronically crabby or edgy because life is experienced as so stressful. The sad part is that, since the anger management problem is not recognized for what it is, these people are often shunned which makes them feel worse about themselves, more depressed and more crabby. Its a self perpetuating cycle.

As I’ve written about before – anger management problems are often misinterpreted as a character flaw or as the problem itself when in reality the anger management problem is a symptom of something else.

So, if there is someone you know who is perpetually crabby, try to help them evaluated for depression. It may be the best anger management technique you can show them.

admin Innovation

Ready Pleated Saris – Dazzling Innovation in Saris World

Ready
pleated saris are an outstanding and a dazzling innovation in the saris
world. No attire can beat the royal saris with its richness and grace.
Keeping in mind the shortage of time and unawareness about draping the
sari among modern era women, designers came up with perfect pleated
saree, that is a ready to wear sari in a couple of minutes.

Saris
are worn by women since ages. This attire is considered to be the apt
one for any formal occasion, a wedding party, festivals, anniversaries,
etc. The attire beholds its position firmly irrespective of going and
coming of various trends, traditions and fashions.

No doubt,
every woman love to done up in saris, but due to complexity of draping a
sari, the modern era women generally step behind and unenthusiastically
chose any other attire. A normal sari essentially takes 15 to 20
minutes to drape up gracefully and that too with an expertise hand. To
form pleats nicely and drape the sari gracefully over your shoulders and
around your waist is an uphill task.

The attire loses its charm
when not donned up well. No matter how expensive the saree is, when not
draped nicely definitely gives an awful look and even the wearer loses
his confidence in carrying it.

Well to solve your problem in a
magnificent way, the fashion designers have given ready pleated sarees,
where you need to spend just few seconds and you find yourself draped up
in sari gracefully and that too with perfect pleats. It’s one of the
easiest ways to look adorable and attractive and yes that too
effortlessly.

In
ready pleated sarees, pleats are already formed up without any
botheration left for you to form them. You just need to wear these ready
pleated saris over your petticoat as a skirt, taking the pallu over the
shoulders and here you are done for any occasion. This is the reason,
this is so called as ready to wear sari.

Ready pleated sarees
come in varied colors and fabrics like silk, georgette, net, crepe.
These are embroidered; other embellishments such as sequins, zari
zardosi, patch work, appliques, thread work, gold work, and lace work
are also used to make these sarees look more appealing.

Colors
are known as the crown of beauty. A royal blue color sari made of
georgette or crepe would look gorgeous and give a two-toned effect.

admin Innovation

Innovation -The Key to Indias Growth

Has “innovation” become yet another buzzword today, a passing fad… or is it truly the engine of growth?

While
one study published by Businessweek in association with Boston
Consulting Group reveals that 25% of new products launched by
established companies generate enthusiasm amongst users owing to
appropriate utilization of business innovation techniques, another
recent survey revealed that there was contention around the word
“innovation” itself, with 60% of respondents choosing to add their own
definitions. A majority looked at ideas from other domains instead of
brainstorming, prototyping, experimentation or collaboration (as a
technique for finding ideas). Further, most people ranked DaVinci as the
greatest innovator, followed by Edison and Steve Jobs (most didn’t know
who Tesla was)! On a side-note, how many of us can even name five
contemporary Indian scientists?

It is not surprising therefore, to
see many MNCs recently setting up Innovation Centres and Hubs in India,
but not even a single new product idea has come out from them as yet.
Many firms come out with an improvement over an existing product line
and tout that as an “innovation”. Clearly, most seem to be just paying
lip-service or trying to ride this latest bandwagon without the
slightest clue how to really go about the business of innovation.

One
can take a cue from leading global giants such as 3M, Xerox Parc, and
Ideo who are well known for giving us scotch-tape, photocopiers, and
stupendous designs. But not many know that Xerox Parc, for example, have
also come up with innovations such as laser printing, Ethernet, the
modern personal computer, graphical user interface (GUI),
object-oriented programming, ubiquitous computing, amorphous silicon
(a-Si) applications, and advancing very-large-scale-integration (VLSI)
for semiconductors, to name a few.

Some of these innovations had
the power to change the world. How many such examples can we cite coming
out from India or from an Indian company? As a nation, we already have
some of the most talented scientists, academicians, researchers and
engineers along with enough investors, VCs, funding, grants and seed
capital to make it all happen. Yet how many ‘Google’s or ‘Facebook’s
have we launched in the global markets? As the survey mentioned above
revealed, we are happy to “look at ideas from others instead of
brainstorming ourselves” – quite a sorry state of affairs for a country
poised to become the economic powerhouse of this century.

We need
to only look at the history of innovations and new product or technology
launches in US and Europe and correlate that data with the economic
progress of these markets to believe and understand that innovation
really does have the power to bring about a radical change and how it
does so.

However,
all is not lost, as there are a few companies in India such as UNIKEN
(technology innovation solution providers) and Hexolabs (of Mobile
Antakshari fame) who are working in niche areas but growing rapidly and
impacting global markets in an unprecedented way.

Uniken’s
Innovation Centre (located in Pune), is ready with a line of 20-30
innovations of which only two product applications have been launched so
far, and have already become runaway successes! VPSI (Virtual Private
Secure Internet) and TruBank secure internet banking solution are based
on the REL-ID mutual authentication and encryption protocol. This
technology has the potential to be a game-changer in the global BFSI
industry, with most of the leading banks in India having chosen to
deploy the same to protect their customers from cyber fraud and phishing
attacks.

Other innovations by Uniken cut across industry
verticals and have multiple applications – such as Hand Geometry
Biometric Verification System, a micro-AC, solar-powered farming and so
on. And most people would not even have heard about this company that
claims to be the only company in India which is in the “business of
innovation” and has some of the leading experts like Dr. Whitfield
Diffie and Dr. Pat Shankar on its Scientific Advisory Board.

As a
country we have to make a concerted effort to stop being experts at
imitation and start becoming masters of innovation, if we have to
leap-frog an entire generation of technological advances. And our
innovations should focus on developing technology and tools that can
improve the quality of life, make things simpler, better and easier –
and only then would we have created something that has the power to
bring about change.�

admin Advertising

Two Latest Avenues Of Ooh Advertising In India

It is a brand conscious world today. Advertising provides a huge impact in the brand marketing activities. Various channels of advertising provide brand information to customers through rich and customized advertising mediums. With a boom in technological sector, outdoor advertising India has set various milestones in out of home brand promotion modes. Assuring more name and fame of advertised brand, OOH Advertising is quite an effective mode of brand promotion. In this article, let us have a look at two latest avenues of out of home advertising.

Outdoor advertising practices are expanded to many more avenues at present. OOH ads are not restricted to conventional modes such as billboard advertising, poster advertising, hoardings, lamp posts etc. Billboard advertising is still in vogue but most of the billboard ads are now digitalised. Kudos to various technological innovations which have brought about innovative and dramatic changes in various OOH Advertising practices. In the following paragraphs, find out the two latest avenues of outdoor advertising in India.

Best Medium of Brand Adverting

Advertising is an activity of brand promotion which aims at enhancing sales of the advertised product or brand. Though advertising cannot guarantee sales of the particular product, an ad campaign helps a great deal in generating awareness among st the target groups and in providing valuable brand information to customers. There are various mediums of brand advertising. It depends upon the promotion requirements of the brand or the choice of the brand owner to adopt a relevant medium of advertising his brand. Some commonly adopted mediums of brand advertising are listed below. Take a look-

Airport Advertising

Brand promotion at airport areas is one of the in demand avenues of OOH Advertising in India. Airport Advertising is considered posh as well as superior mode of providing brand message to the target groups. Airport Advertising is currently rated among-st the top revenue drawing practices of OOH Advertising in India. The launches of various airports further open pools of opportunities for various airport advertisers.

Why Airport Advertising?

– Airport ads provide a posh look to audiences and are considered as a premium mode of brand promotion

– Airport ads provide a larger than life impact on customers

– Airport ads target people who have spending capacities

– Most of the posh brands use airport media for promotion

Mall Advertising India

Mall Advertising is one of the emerging modes of OOH brand promotion. With a big leap in outdoor advertising activities, mall ads have also become quite popular in India. Mall Advertising India is currently one of the in demand modes of outdoor advertising widely adopted by a various OOH advertisers and brand owners. The rising tide of mall culture in India has brought about sweeping changes in OOH Advertising practices in the country. Most of the OOH advertisers have expanded their brand advertising expertise at malls or shopping outlets.

Why Mall advertising?

– Shopping malls are emerging day by day offering more and more advertising spaces at the various malls

– Mall advertising entertains and at the same time informs customers about valuable brand information

– Mall ads redefine the shopping, recreational and leisure activities of customers

In brand advertising, what is important is to devise the right strategies of promotion and deploy the brand message through an effective media channel. No brand advertising media is superior or inferior from other mediums. It is just the requirement of the promotion campaign for which brand advertisers adopt various mediums of advertising. To cite an example, outdoor advertising is not an effective medium to launch service ads. Hence, most of the OOH advertisers do not pay much heeds to launch service ads through OOH media. The promotion requirements of various brands vary from one another. Advertisers select and launch their promotion campaign through a particular medium or mediums after massive survey or market research.

admin Advertising ,

Golf Advertising is Going Local

Its truegolf advertising and club marketing is going local, but perhaps not in the way you imagine. You may be thinking that your golf advertising and club marketing strategies have always been local, or maybe youve taken your club marketing campaign online, but arent getting the local hits youd like. Thats why your golf advertising strategies need a makeover, and that makeover should consist of local SEO club marketing.

You may be wondering what local SEO is and what it can do for your golf advertising campaign. Well, for starters, like all SEO, or search engine optimization strategies, the goal of local SEO is to drive more traffic to your golf course or private clubs web site, but with local SEO, you wont be getting just any kind of web traffic; youll be getting the kind of traffic that is most likely to turn into increased golfers and membership and for your course or club. That is, local SEO can enhance your club marketing campaign by attracting web visitors who live near your golf course and are therefore, much more likely to become a member of your course or club.

Local SEO will maximize your golf advertising efforts by connecting by ranking you on page 1 of Google places and other local directories like Bing and Yahoo. That way, when members of your community go online to find a gold course or private club near their home, theyll find your site quickly and easily. On the other hand, you can rest assured that your competitors are using local SEO for their club marketing campaigns, so if local web users dont find you on the web, theyll find your competitors instead. Dont let this happen to you; hop on the local SEO bandwagon today.

A good golf advertising campaign which harnesses the power of local SEO can prevent this from happening and make sure that your course or clubs web site appears at the top of search engine results pages when web users search keywords relevant to your site and location to search for golf courses and clubs nearby.

Another great advantage of local SEO is that its much less expensive than Pay-Per-Click advertising. With all the money youll save, you may be able to afford the services of a local SEO expert to make your golf advertising and club marketing efforts even more effective. For example, Increase Club Profits has a local search engine club marketing service designed to enhance your online golf advertising campaign and save you lots of time and effort in the process. That way, youll have more time to devote to making your golf course or private club a place where potential members will enjoy being. After all, thats what you do best, so why not leave the local SEO marketing to the professionals? Club marketing is what they do best!

Dont miss this opportunity to make your local club marketing strategies even more successful and profitable.

admin Marketing

Where To Find Free Public Domain Magazine Content For Your Article Marketing

Do you know where you can get free content for your article to be posted in your blog or website for your article marketing?

Yes, you can find it at public domain magazine publications and you do not even have to give credit to anyone. But how are you going to about finding magazine in the public domain, is it hard?

There are almost half a million magazine with different titles in the public domain right now and you can find that each of the titles has a variety of volumes and issues. The chances are there a whole lot of contents out there and with these voluminous different titles you would have no problem to find one of those be in your niche and expertise.

If you are lucky enough to find one in your niche, and as long as they have published some volumes and issues before, you can have contents all to yourself for more than you need for the rest of your life for that niche.

If you can find many public domain magazine of that sort in your niche today, that mean that there had been people who are already interested in it a long time ago. Basically knowledge do not change much over time, it just need some updating like the language you would use today.

Back in the 1900s, if you have done some researching before, people do read magazine to look for information either for pleasure, to learn something new or was interesting or to buy something they want.

These were some basic core things that people then were interested in and that was why magazine were being published to fill the needs just like we do today.

Where to find these past magazine for your free content and need not have to pay for anything and are free to use it whatever way you want it?

Go to BooksGoogle.com and you will find a massive resource of magazine for public domain articles for grabs.

You can next go to Archive.org and you will be surprised how all these magazines are catalogued and how easily you can retrieve it for your consumption.

If you still cannot find what you are looking for, next stop you can go to Ebay.com. Drop in your keywords and hunt around a bit and you certainly you would not be disappointed as they have literally thousands of old magazines you can imagine for you to pick.

You will find that articles in BooksGoogle.com and Archive.org are downloadable as they are all in digital format, and it is very convenient for your cutting and pasting needs.

Except of course what you buy in Ebay.com will be a physical product and you will have to do some manual copying and compiling yourself by typing the text that you want all over again, not that you like typing but you have no choice.
With a little bit of experimenting and persistency, in no time you will be able to fill your blogs and articles with a never-ending free supply of contents from your public domain magazine contents for your article marketing needs.

admin Management

Manage Your Inventory By Using Inventory Management Software

If you have a company that handles large amounts of inventory youre going to want to have a system in place that lets you manage your inventory in a way that you always know exactly what you have on hand, what has been sold and spoken for, and what stock you have arriving. Managing the fulfillment of your orders is very important so that you dont run out of inventory. Running out of inventory can mean losing sales and this is a scenario that you want to avoid. Inventory management can be made easy with the use of inventory software that is available to do all the work for you. No more papers lying around waiting to be filed.

Inventory software is easy to use and will most times come with a tutorial to help you get started. Youll be able to keep track of the inventory that pertains to your business without ever having to second guess yourself again. As well as an accurate record of what inventory you have on hand youll also be able to keep track of your costs, expenses, and debts. Most inventory management will also let you keep track of the equipment that you have that is used as your business capital. If you have any equipment that is depreciated youll be able to tell at a glance what the value is. With all the functionality of an inventory software program you may be able to reduce those other types of business software that youre using to keep records and information about other aspects of your business.

There are many different types of inventory software on the market. If youre unsure about what management system to buy you can check reviews of software in many business magazines and journals. Many software companies will offer their software with a trial version so you can use they program for a couple of weeks or will give you an extensive online overview of their product before you decide to buy.

admin Advertising

Outdoor Advertising- As A Brand Promotion Tool

Advertising through outdoor tools is an oldie mods operand but this type of brand promotion still provides efficiency. When it comes to adopting outdoor advertising tools, advertisers will find them a little different from home based advertising campaigns and tools. Outdoor Ads provide a flashier look to audiences as compared to home-based ads. However, the most striking part of outdoor ads is that they seem more real and tangible than other type of ads.

The advantages of advertising through outdoor tools are discussed below.

Availability

Outdoor ads are available for target customers round the clock, week, month or even for a year. Outdoor ads are not temporary or periodic; they are available for customers for a consistent period of time. And they are always in sight for the audience during day or night, rain or sunshine. Comparing to radio, television and print ads outdoor ads are not momentary and intermittent.

Effective investment

Out of home advertising tools are effective investments for advertisers and media owners. Outdoor ads reach the potential customers and clients in a cost efficient way. Out of home advertising tools can also be combined with other advertising tools with which they can provide a richer brand positioning in the target market.

Outdoor advertising is a good investment for advertisers.Advertising in outdoor media provides a richer impact upon your target group about your brand, service or business. Outdoor ads also provide a good focus to target groups which is why they render the most effective results as compared to other tools of advertising.

Flexibility

Outdoor ads can be placed anywhere only if the location is suitable to reach the target customer. This flexible nature of outdoor advertising provides audiences an engaging brand experience to the target group.
24 Hours a Day
Advertising anything outdoors means 24-hours exposure to the public view. Outdoor advertising signs are not temporary or periodic, but rather consistent and non-stop. Its always in sight for the public night or day, rain or shine. Radio, television, and print ads and most other media are all momentary and sporadic.
Attention Span
Majority of customers will naturally focus on an outdoor advertisement as compared to the same ad displayed on TV, radio or newspaper. While waiting for buses or while stuck in traffic, individuals often look for something to occupy and pass their time. The outdoor ads provide an eye catching fixate for these customers on the move.
State of The Art technology
Outdoor Advertising or OOH advertising uses the latest technology available in such a manner that it creates an incredibly eye-catching look to the audience. OOH ads such as billboards provide interactivity to onlookers indulging them in an engaging brand experience. Outdoor ads have its advantages over other forms of media marketing since these types of ads provide a top-notch look with its usage of state-of-the-art technology.

Airport Advertising- An efficient Outdoor Advertising means

Airport Advertising is one of the most efficient outdoor advertising tools. Airport Advertising provides an appealing look to the target group with its glitzy style and appearance. Airport Ads come under OOH advertising. Outdoor Airport Ads are premium which is why they create pleasing vibes to onlookers.
Outdoor Advertising India tools like airport advertising, mall advertising etc have gained much popularity over the years. Various media owners and advertisers have switched to Outdoor Advertising methods since they provide a richer and effective brand value.

Reference Website: – www.tdiindia.com

admin Marketing

Nike’s Marketing Strategy

Nikes marketing strategy rested entirely upon a brand image which is favourable and has evolved into a great multinational enterprise over time. The favourable brand image has been kept afloat due to the strong association with the Nikes logo which is quite distinctive and the slogan Just Do It which has been used in advertisement for quite some time. The company has been known to invest heavily in advertisements and brand promotion (Fill C, 2005 p.54).

Market Segmentation
Most of the consumers of Nikes products are mainly sportsmen. This is so because of the utility that comes with the products. An athlete is more likely to go a sports shoe designed and marketed by Nike more than a person who detests sporting and exercises. Nike targets these consumers by agreements between Nike and athletic teams, colleges athletic teams1 etc for product sponsorship and eventual promotion to the members of these teams. In this way, Nike is able to reach a wide number of consumers and consumers who are more likely to buy. Even though others are likely to buy the products, Nike pays specific emphatic targeting to the athlete more than any group of individuals even though it also targets the youth who have embraced the hip hop culture (Mercer David, 1996, pp 171).

Targeting strategies
Nike lays a number of strategies to target their immediate consumers; athletes and other sportsmen. The targeting strategies include among others the sponsorship of products by professional athletic teams, celebrity athletes and college athletic teams. This strategy is specifically successful because of its ability to reach a large number of athletes. If the athletic team manager prescribes a specific type of track shoes made by Nike, the trainees have no option other than to buy them. The teams can as well buy the track shoes in bulky and supply them to the team members.
The second strategy that Nike applies is the designing of product destination. It does this by associating success with the product. For example, when a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success. This psychological effect is reinforced with advertisements that affirm this position.
Finally, Nike targets the consumers who are likely to develop product intimacy; those who care more about the utility and quality of the product than the price. In this way, the pricing is not affected too much in a bid to accommodate a large number of consumers. However, price has also been factored in Nikes marketing strategies as shall be seen later in this paper (Frank, 2004, p.173)

Pricing Strategies
As stated in the foregoing section, Nike targets the consumers who embrace product intimacy and thus care less about the product. This has enables Nike to set relatively higher prices than its competitors. This is a strategy that calls for higher pricing points so as to push the perceived product value. It has been established that consumers who consider a product to be of high quality are likely to pay the high price more often and consistently. Once consumers develop product intimacy, they come to associate their person with the product and will pay whatever price quoted on the product provided it has the Nike logo on it.
Another very important thing to note is the fact that Nike uses the vertical integration pricing strategy in which they take ownership of the participants at channel levels that differ and they also engage in multifarious channel level operations both in a bid to control costs and thus influence pricing function (Goldman S, 2000, pp154)

Distribution Strategies
Distribution strategies embraced by an organization can either give them an edge in market or make them lag behind the winners in the market. The more efficient the product distribution is the more sales and thus more profits. The delivery of the right product and at the right time to the consumer not only effects utility but also leads to high degree of consumer satisfaction and loyalty. Nike distributes its products on level basis. The high priced premium products are given to certain distributors while leaving the low priced to be sold at highly discounted prices at mega retail stores such as Wal-Mart. Whereas Reebok embraced a limited distribution strategy Nike ventured more into a global3 market capitalization (Jeannet J, 2000, pp 44).

Promotional and Communication Strategies
Apart from Nike selling quality products which have lead to a high degree of customer loyalty, the promotional strategies that the company employs are simply superb. Nike has contracted a number of professional and celebrity athletes which have managed to draw a considerable attention to their products. Some of the sportsmen signed by Nike include soccer stars such as Ronaldinho, Ronaldo and Roberto Carlos, Basketballers such as Jermaine O’Neal and Lebron James2, triathlete Lance Armstrong and golf superstar Tiger Woods. This has created a relatively high degree of Nike products awareness. Besides the signing of celebrity sportsmen to promote their products, Nike has also employed a great deal of advertisements through the mass media. Nike employs a selective- demand advertisement focused on the high priced shoes used for traditional sports (Goldman S, 2000, pp154).

Conclusion
Nike has remained and continues to remain at the top of production and distribution of sports gear and equipment. However, it should be noted that competitive pressure cannot allow Nike to sleep at the top. The recent Reebok- Adidas merger poses a great challenge to devise new marketing strategies to continue leading or recede to oblivion. The following recommendations are suggested in a situation where marketing management is competent. These include:
Increased market share through a new product development, competent pricing strategies, advertisement and other sound promotional activities.
Restructure market dominance by driving away competitors mainly through fierce promotional strategy coupled by pricing function that will make the market quite unattractive for the competitors.
Increased social responsibility to strengthen the image of the company
Diversification of market through factoring the Asians and Black Americans in their product promotion besides doing a research to establish the tastes of these groups.
Venture into new distribution channels especially in international markets
Different pricing strategy so as to open up a new market segments.

All the above show a competent marketing management can hoist organizations top become market leaders and making the market leaders maintain their competitive edge in the market through adherence to marketing ethics, marketing plans and well thought out and formulated marketing strategies.

admin Industry

Strong Industry Connections at AICA Education

AICA Educations strong industry connections have enabled students to be given unique opportunities whilst studying, which can lead to them to finding their ideal jobs when they graduate.

Diploma of Graphic Design student, Stayc Sinclair, has gained invaluable industry experience through a range of freelance work arranged by AICA Education. “Whilst studying Ive worked on design jobs for various organisations, such as designing logos, websites and brochures. The experience has made me more confident to enter the workforce at the completion of my Diploma.”

AICA Educations Diploma of Graphic Design provides a program of study focused on industry centred outcomes. Students create a professional portfolio which can help them secure their ideal job in the Graphic Design industry.

Stacys portfolio has been instrumental in kick-starting her career, as she has recently been offered a highly sought after internship position at Warner Brothers.

“AICA arranged a job interview for me at Warner Brothers. After looking at my portfolio I was offered an internship with Warner Brothers for when I graduate.”

“I chose AICA to study my Graphic Design Diploma because of their up to date software packages, such as 3D Studio Max and Dreamweaver. It was the only college I could find with all of the programs I needed as well as both Mac and PC facilities.”

AICA Educations Diploma of Graphic Design teaches students to use a 3D package and Dreamweaver design software programs, which are quite new to Australia and are in high demand in the workplace. With the graphic design industry moving towards multimedia and online media, learning to create in 3D is imperative. AICA Education graduates trained in these programs will have a major competitive advantage in the industry.

Students are also trained to develop their theoretical, technical and practical skills in design programs Adobe InDesign, Photoshop, Illustrator, Acrobat and Flash.

CEO and AICA Education College Head, Ruth Grosser says that AICAs point of difference is their small class sizes which allow for increased interaction and one-on-one attention from teachers.

“Our teachers are all leading, industry professionals all with vast experience in many areas of the creative arts,” said Mrs Grosser. “At AICA Education we are passionate about ensuring our students have successful careers when they graduate. We ensure that we give all our students great training, small class sizes and the motivation to succeed.”

From Certificate to Diploma level, AICA Education offers courses in Visual Arts, Graphic Design, Photography, Graphic Pre-Press, Fist Aid and Workplace Training and Assessment. These courses prepare students for a variety of cutting-edge career opportunities in areas such as advertising, design, promotion, publishing, printing, marketing, packaging, photography, multimedia, consultancy, small business and management.