Affective Sales Techniques: How to Promote Your Product or Service
By Jason-Dennis Stewart

Whether you are using articles, blogs, videos, emails, or other methods to promote a product or service, it is obvious that the goal is to have those methods lead to demand for the product of service. Knowing how to affectively convey the value of the product or service is critical to success in all direct sales models, including network marketing. Here is a step-by-step formula to use when promoting your product, service, or business opportunity.

First, speak about a positive aspect of your product, service, or business opportunity.

Then, speak about a negative aspect (I will give an example of how to do this below)

The next step is to speak about a positive benefit that your potential customer will receive from the product, service, or business opportunity.

Lastly, speak about something negative that your potential customer could experience if they do not purchase your product or join your opportunity.

Here is an example of how you would use this strategy to build an affective sales presentation. Just for the sake of example, suppose that you are a network marketer and marketing a (completely fictitious) suntan lotion called Suni 5000. Here is an example of how you may market your business opportunity:

First, list a positive aspect of the business opportunity: The Suni 5000 corporation has created a compensation plan that is one of the most lucrative in the industry.

Second, list a negative aspect of the business opportunity. When I say negative, I mean a potential challenge, not necessarily a flaw in your opportunity: However, it will take effort and the proper mindset to take advantage of this outstanding business opportunity.

Afterwards, you will speak of a positive benefit of the business opportunity: However, if you decided to partner with me in this business opportunity, I can assure that I will personally coach you and show you how to generate more than enough leads to build your business and earn enough income to allow you and your family to live the life that you all desire.

Finally, and perhaps most importantly, you will speak about a negative aspect that your potential customer or lead may experience if they do not take advantage of your offer to join the business opportunity: Other network marketing companies may allow you to market their products or services, but they may not give you the most important thing, which is a proven method to actually bring a constant stream of targeted prospects to you to allow you to build your business and make money faster and easier!

These steps can be used to market opportunities, products, or services. The basic idea is the same, and once you master the formula, you will be able to apply it to anything that you are marketing. The key is to go to action and apply it. Ive always said that the best way to learn is by doing.

Good luck and I wish you much success in your business.