The most crucial element that contributes to a brand’s success
and longevity in today’s competitive era is, streamlining the process
of idea management and open innovation. In the recent past, we have seen
numerous creative initiatives taken by the mobile and telecommunication
brands in terms of compelling advertisements, online PR and branding
campaigns and many more. The objective behind all this is to deepen
their audience connect, that would result in better revenue, goodwill,
positive word of mouth publicity and solutions to business concerns.

Leading mobile giant Nokia sought help from the
process of open innovation sometime back. The famous Nokia tune known as
“Grand Valse” is one of the most recognized tunes in the world.
However, the brand wanted to come up with a fresh version of the same.
For this, Nokia launched a global crowd sourcing competition encouraging
people to create a new tune to be included in their 2012 product
portfolio along with the original tune. This competition witnessed the
creative inputs from young composers and musicians who used instruments
like pianos, ukuleles and trash cans to come up with a contemporary
version of the iconic Nokia tune initially launched in 1994. A panel of
judges were assigned to select the best tune that was original,
expressive and was distinctly the Nokia Tune in a remixed format.

Could
anyone have imagined that the latest Nokia Tune that audiences listen
to all over the world has been contributed by one of them? Perhaps a
decade back such an initiative would have been a rare phenomenon. Today
the story is diffrent. Mobile and telecom brands have realized that the
audience at large is their biggest source of ideas. Even an average
person having zero experience on how the telecom sector functions can
come up with a revoluationary thought that can enhance an organization’s
productivity and brand recall value exceptionally.

Leading
telecom brand Vodafone too resorted to crowdsourcing with respect to
innovative uses of wireless technology, The Vodafone Americas Foundation
came up with a Wireless Innovation Project in the form of an open
competition, This was done to increase implementation and promote
innovation associated with technology for an improved world. This
competition welcomed people to share their creative ideas about putting
wireless technology into action. Innovators and entrepreneurs from
uncharted territories took part in this competition contributing their
visionary ideas.

Mobile and telecommunication technology is used
by everyone globally. Hence, the way people experience its benefits they
also witness the loopholes. According to eminent brands of this
industry vertical, it is this “people” whose thoughts and viewpoints
matter in enhancing the product range. Modern day idea management
solutions helps mobile and telecom brands to attain the same and create
an atmosphere of knowledge sharing.