Marketing is a way of delivering information and encouraging consumers to try your product. The most popular ways of marketing is through the television, radio, internet and print ads. One form of print ad marketing is through brochures. Brochure marketing is a popular choice among small and medium scaled businesses because they relatively cost lesser than the other options except internet marketing.
There are several advantages and disadvantages of brochure marketing. It is important that you have an idea about what they are to help you discern whether it will work for you or not. Advantages are:
Having a brochure for your business or your institution proves your credibility. If you have the budget to pay for your letterheads and your business cards, a brochure can do you more. Aside from using it to feature your products and services to attract potential customers and investors, you can also use it to show your achievements throughout the years or your objectives in achieving your goals if you are just starting.
It makes your clients realize that you are serious and you mean business. With the growing competition in the business world today, only a few realize the benefit of having a brochure. Doing so will show that you give importance to all your clients because not all of them have the time to watch TV, listen to the radio or surf the internet. Therefore, giving them a brochure allows you to give them the chance to read what you have to share in their most convenient time.
Giving away brochures saves your time from typing separate letters that you need to give away to your clients. By having them printed at the same time, you do not have to go through the hassle of encoding and printing one letter at a time just to give to those who show interest in your products.
They come in handy. If you want to tell your clients more about your business, all you have to do is to give them a brochure that they can read for a better and clearer understanding of your products and services.
Brochures do not necessarily mean a closed deal. If you are in a real estate business or if you are in car dealership, giving away brochures does not necessarily mean that you already have the deal. However, it is one way to encourage potential clients to read through it but other than that, nothing follows.
Brochures are expensive to make and change. If you do not know how to make your own brochures and if you do not have the right equipments, you will not be able to come up with the quality that you expect. Having them changed because of missed information and corrections is the same as having a new brochure printed.
Sometimes, if you are introducing a new product that are not of interest to your potential client, they simply ask you to just leave the brochure on the table. No matter how informative they are and how good your intentions are, they make the brochures a kind way of asking you to leave them behind.