Retail Sales Training Essential To Increase Retail Sales Performance

Retail Sales Coaching should be designed to work on behalf of each individual Salesperson who wants to succeed for them, while being part of an environment that nurtures and speeds their growth.

Retail Sales Training is for each person who cared to show up today to express themselves in a retail sales environment and who demands more of themselves. Retail Sales Training is for people who want to feel they have done their best with what they knew, today.

Retail Sales Coachings purpose is to clarify, in a realistic, truthful and meaningful way, precisely how each person can perform better. It must do this by connecting people with the objectives of the company within the framework of their own need to succeed and be recognized.
Retail Sales Training Software must work by identifying the absolute area of selling skill, the one out of five key performance indicators (KPIs), which if the Salesperson were to focus on exclusively, would become their best performance enhancer their best chance at optimum improvement.

Retail Sales Coaching Software should be about helping your company and its people become richer by revealing the truth about their performance, on an individual basis, so your Salespeople can focus on making their most significant improvements in the shortest period of time.

The result of implementing the right solution is that each Salesperson’s performance is increasing at optimum speed, so you can expect your retail store as a whole to increase sales by anywhere from ten to thirty percent.

Any Retail Sales Training system of appraisal and reporting should make sales people accountable for their time by measuring their performance according to key KPIs, against each other, and against the store average. Unless measurements are taken on a regular basis and compared with the rest of the people on the shift it would be impossible to know the area in which to train.

Today, most POS software programs generate KPIs such as average sale, items per sale, sales per hour. However, they do not allow store managers to set sales goals and divide them up proportionally between salespeople so effectively POS sales reports are useless.

While door counters are useful unless they integrate with an effective Retail Training software program they cannot generate Conversion Rate KPIs one of the fundamental KPIs used in Sales Training.

There are software programs available to compliment your POS that will do the job including breaking down slow and fast periods of the day by weightings.

Here are some things to look for in a Retail Sales Training Software Program:

Store Information Register to record specific information about the store.

Staff Information Register and Coaching Log to record specific information and availability and coaching history of each sales person.

Weekly Sales Goals Planner that automatically divides the store sales goal fairly between the salespeople on duty, including taking into account slow and fast periods of the day.

Weekly Staff Roster to allocate staff to a time and attendance schedule within the framework of the stores wage budgets, warning when over rostering and helping to improve wage to sales ratio efficiency.

Actual Performance Score Card that tracks individual actual sales performance against individual sales goals to identify areas of weakness and strength so that managers can coach behaviors.

Optimally, coaching tips should be integrated so managers can quickly get information about coaching on specific deficient selling skills.

The objectives of Retail Sales Training Software Programs are to:

Increase profits, decrease costs, motivate staff

Bring Retailers in line with industry Best Practice

Filter company sales objectives down to Individual Salespeople on the shop floor

Focus Store Managers on the two operational expenses within their control: Wages and Individual Sales Performance

Make Salespeople accountable for their time

Reduce payroll by Rostering within set wage parameters

Identify each individual Salesperson’s deficient selling skills each week

Show sales trends for each individual salesperson and store

Integrate self-based coaching to give front line store managers’ tips on demand

Motivate employees by instilling a performance based team culture

Identify best performers allowing Store Managers to roster those staff more often – yielding a higher wage to sales ratio or ROI

Reduce attrition rates, retain good staff

Introduce a system of setting standards, tracking, measuring and reporting results, identifying under performance and coaching for success

Integrate with POS to produce instant information at Salespeoples fingertips.

Retail competition is fierce and times are tough. If you want to increase retail sales performance then coaching sales people is vital to success. Successful retailers put into place best practice retail training software programs to help them immediately identify skill areas requiring coaching attention.

Without the help of retail performance metrics you may be wasting valuable training time and missing the point for each individual salesperson.

Hiring Good Sales People How Top Sales Recruiters Hire Sales Reps

Hiring good sales people is one of the hardest things that a sales recruiter or employer does. Not any more! OK, so how can prospective employers or sales recruiters tell which job applicants can sell? They can make the job applicants take a sales assessment test. If you are an employer or sales recruiting company, you may start with 10 FREE Sales Assessment Tests as explained in this article.

Common Sales Recruiting Mistakes:

A sales recruiting mistake can be expensive. Many sales recruitment firms and employers are deluged with sales resumes, but have no way of knowing who can really sell. So, they often tend to hire someone with whom they “feel comfortable”, who is “like them”, who “looks good”, or who has “industry knowledge”. None of that necessarily means that the person can actually sell. A good Sales Assessment Test can help reduce subjectivity and guesswork, so you can make more objective decisions about hiring good sales people.

Personality / Psychology / Aptitude Testing NOT Enough:

A Sales Personality Test, Sales Psychology Test, Sales Aptitude Test or Sales Reluctance Test is usually not a good predictor of sales potential. There is a lot more to success in selling than just psychology, personality, aptitude or call reluctance. One can have the right personality, psychology or aptitude but if they don’t possess or learn the sales skills and techniques, they are not very likely to succeed in the sales profession. Then there are people who can call incessantly, but cannot close. A well-rounded sales assessment test can reduce subjectivity and guesswork, and help sales recruitment agencies and corporate sales recruitment people make more objective hiring decisions.

Choosing the Best Sales Assessment Test:

Sales Recruiters and employers may want to choose a sales assessment test which is:

1. Accurate / Relevant: The Sales Test must go above and beyond the mundane psychological and personality tests by doing a well rounded sales assessment. This is crucial to the success of the sales recruitment campaign.

2. Robust 2-Step Testing is Better but Costs Less: The simple but robust 2-Step testing (Screening Test plus Final Test) helps protect you against the possibility of a job applicant substituting someone else to take a test on their behalf. Moreover, the Screening Test is much cheaper than the Final Test. If you need to test, say, 500 applicants, you could give them all an inexpensive Screening Test, then give a Final Test to only the top 2% (the 10 highest scorers) on the day of the interview. That could save you a lot of time and money.

3. Efficient: Completely self-contained online system that you can use 24/7/365 at your convenience, without having to call the company every time you wish to test a new sales candidate. Many sales recruiters work online from home.

4. Easy to Interpret: The sales assessment test’s Report Card must be clear, easy to understand, and preferably just 1-page long (some can be unwieldy — up to 20+ pages per candidate). Sales recruiting firms are often pressed for time.

5. Scored Instantly: Candidates’ Report Cards (Sales Assessment Test scores) should be available online immediately after they complete a sales assessment test (no waiting for the Sales Test Reports to arrive by fax or snail mail).

6. Secure Testing: The sales assessment test should contain built-in safeguards against guessing, random answering and candidate substitution. Not all sales tests are created equal. Most good sales recruiters appreciate the importance of secure sales assessment testing.

Online Ticket Sales Brings Many Benefits

The Internet age has significantly changed how many products are traditionally sold, especially non-bulky information-based products that you don’t need to see before buying.

As a result, most people these days assume that it should be possible to purchase tickets for any event online, ideally from the event organizer’s website.

But the reasons why you should consider setting up online ticketing system are more than just to make it easier for your customers to buy tickets. If you enable people to buy tickets online, you can expect increased ticket sales and attendance, increased efficiency, higher profits, enhanced patron satisfaction and reduced costs.

Let’s consider a few of the most important benefits.

A box office that’s open 24/7.

Whilst simply setting up a web site is a great way of promoting your organization, you’re definitely losing customers if they can’t purchase tickets whilst they are on your site. Very often they’ll decide to attend one of your events as soon as they’ve seen your event description… so should make it as easy as possible for them to purchase tickets right at that moment. If they have to wait until the next for your box office to open, its quite conceivable they could either change their mind in the meantime, forget or decide to spend their money in other ways.

Eliminates booking fees and service charges added by ticketing services.

Both patrons and venue operators are becoming more and more disenchanted with the large booking fees charged by middlemen. With your own online ticketing system, you can not only eliminate service charges, but manage your your ticket sales and pricing as you like, which helps in developing enhanced and happier relationships with your customers.

Patrons can choose the exact seats they want from an online seating map.

With many online box office ticketing systems, customers are able to select and purchase the exact seats they want in real time with just a click of a mouse via an interactive seating chart. Such systems may offer the ability to display both the full auditorium or each section separately, to hover over seats and display the seat and row number and ticket price, to zoom and scroll over the seating chart, show available and unsold seats, or even show a view of the stage from the selected seat .

Saves time, reduces workload.

An online ticketing system greatly reduces the time you’ll spend answering phone calls, correspondence and other box office related matters … a huge benefit if you are a non-profit or volunteer run organization. And although this does mean that personal contact with your customers may be reduced, you’ll still be providing them with an enhanced level of customer service by offering the option of printing an e-ticket online, printing a voucher to exchange at the box office or requesting tickets to be posted.

Sell tickets from anywhere in the world.

With many web based box office ticketing systems, you can not only access the full administrative functionality of your box office system from anywhere in the world but you can Sell tickets, take payments and instantly print the tickets if you wish, just as if you were sitting in your local box office. For small or non profit organizations, and especially if you rely on a handful of volunteers, you’ll appreciate how useful this can be in farming out the workload.

Set up a network of resellers.

With an internet based event ticketing system, you can normally appoint resellers or distributors in any location provided they have access to an internet connections. These resellers simply log on to your system via their PC and internet connection and use your ticketing application to sell tickets the same as if they were sitting at a local box office terminal.

Increase “brand” awareness.

More people visiting your site to purchase tickets means more referrals and more awareness of your organization. And displaying your web address on all publicity materials (flyers, leaflets, magazines etc) as the convenient place to purchase tickets, is considerably more effective than just listing a contact phone number.

Build Customer loyalty.

Your own web site is always your customer’s primary choice when looking for information about events or ticket availability. Most people expect that your website will display the most up to date information about events and the best offers.Serving your patrons well by a website that’s not only informative, but allows them to buy tickets online, is a great way to build loyalty. And your web site is by far your lowest cost sales channel, plus the one with the highest return.

Send emails automatically to your patrons.

With most internet based ticketing software you can easily enhance your marketing efforts by sending emails to your patrons direct from your database, informing them of future events. And you will generally have the ability to fine tune you mail outs by selecting patrons on the basis of events attended, location or other categories that are set in your database.

There’s an increasing number of online box office ticketing systems available, all with somewhat different features and methods of operation. So, check out what online tickets sales software systems are available, maybe draw up a chart listing what features you see as essential, compare what is on offer and you’re sure to find a system that will meet your requirements and allow you to benefit from all that online ticketing can offer.

Improve Sales Through Rebates And Incentives

People love to receive something for free. This is a fact that you should take advantage of it if you want to attract new costumers and improve your sales.

Through rebates and incentives, you can actually give people what they want but still, make a significant increase on your sales. And for that reason, rebates and incentives are two of the most common and most effective marketing strategies you can make use of.

Rebates and incentives, of course, must not be given at any time and in any situation without studying first to positive and negative effects it would generate to the business. Here are the critical areas where rebates and incentives must posses.

Correct Rate.

Just because you want to increase your sales, doesn’t mean you have to throw away the value of your product. Do not just offer rebates and lower the price of your product just to gain sales increase. Make sure that you calculate the amount you can afford to give away without risking the future of your business. This is also what you should do when giving out incentives to costumer. Simply put: give your costumers attractive price and freebies without sacrificing your profit.

Target a Particular Market.

Age, gender, social class, and location are 4 of the major factors that influence the behavior of your sales. If you want to give out rebates and incentives, target those who would really the interest in your offer. In practice, women are more patient than men in keeping rebate coupons. They also take time in shopping and would particularly prefer products that offer promotions. So you can prefer to target the women and keep men as your secondary. The same thing goes to location, social class, and age. Bottom line is, do not attempt to target everyone. It would simply won’t work.

Timing.

Car manufacturers offer rebates and incentives to their less-selling units or to dispose inventory. If you attempt to do the same, do it at the right time. One example is offer rebates and incentives before you launch a similar product that can compete with the market share of your current product. This way, you convert your inventory into sales and make a smooth transition from an old product to the new one.

Duration of rebates in incentives.

Do not wait until your costumers lose their patient waiting for the time when they can claim their rebates and incentives. The shorter the award is, the better response you will get.

Give Attention to Your Loyal Costumers

Costumers come and go but if they stick to you for a long time, then you have to pay them back. Also, give them more reason to keep coming back through gifts.

Keep it simple.

This is where most failures come since some companies attempt to offer rebates and incentives in an attempt to deceive their costumer into buying your product in its original price. If this is your aim, better drop it. You will only damage your name by doing so. Instead, make it easier for your costumers to claim their rebates and incentives. Refrain from giving too many requirements like signing paperwork and photocopying their receipt several times.

Observe the Costumers’ Response

Make changes if you think your initial strategy did not work. Ask for feedbacks from your customers if they like what they receive. Respect their opinion. After all, they are the reason why you are on the business.

Understanding The History Of Retail Sales

Most of us have been to a retail store before, whether it has been to buy a new outfit, special occasion jewelry or appliances for our home. One thing that plays an important part in the retail industry is the history of retails sales.

The Sears and Roebuck store is one of the first well renowned retail stores to ever open up. The store started off as a mail order business that sold things such as clothing, shoes and household items in their very own catalog. Their first retail store opened up in 1925 and branched from a clothing catalog with household items to a large retailer. Since then it has had success with the addition of automotive, lawn and garden as well as optometry.

Retail sales tend to increase every year with the addition of new stores coming onto the market. Clothing and mass merchant stores such as Wal-Mart tend to have significant increases in retails sales by their main selling points that reel customers in are their commitment to have the lowest prices and also to remain competitive with other merchants that sell the same or similar items.

Retailers have used many tools in the past to be able to attract customers and generate a higher amount of retail sales. Advertising in newspapers and magazines contribute to a high amount of aid in overall sales. Holding customer appreciation days where special offers are utilized as well as free giveaways to provide customers with the incentive to buy more at their store.

Retail sales increase on one of the biggest shopping days of the year called Black Friday. Black Friday has been a shopping tradition for centuries and has led to a nationwide phenomenon. Black Friday is held the day after Thanksgiving and offers some of the biggest savings to shoppers for the entire year. Most people do 80% of their holiday shopping on Black Friday. Stores compete for each other’s business by offering shoppers incentives and price reductions on high ticket items such as computers, clothes and small appliances.

Retail sales have changed over the years by becoming more comforting to shoppers by introducing their own credit cards for preferred shoppers, special hours for shoppers to come in and receive early bird incentives and also restaurants and day care centers built right into the stores. Many retailers also offer a hands on approach to their retail items, allowing customers to try out items before they buy them right at the store.

Retail sales has evolved in the past decade as allowing customers the opportunity to participate in a more enjoyable shopping experience than ever before therefore making a positive impact on the history of retail sales.

Internet Sales Letter Magic

Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not have to be pretty in order to be effective.

In the above-mentioned case, no forethought is given to the first step in building a web site. The first and most important part of web site construction is your cover page, sales process, and the least expensive ways to send targeted traffic to your web site.

Unless your web site is just a hobby, it should function as an automated 24-hour sales person, seven days per week. Your Internet sales letter is much more than a business card or company brochure. A properly constructed sales letter is a separate entity and can possibly close sales by itself.

When you have an idea about a great Internet product or service, have researched the demand, have chosen the best URL, and developed an outline of your proposed site – your next step should be to develop an award-winning sales letter. This proposed sales letter should be packed with unique content that drives visitors to you and captures their interest.

Your sales letter should thoroughly describe the benefits of your product or service. At the same time, your product or service should solve a problem that your potential clients have encountered. Therefore, any successful sales letter will have to fulfill a genuine need.

The right sales letter should develop trust from the very start and tell an interesting story along the way. This is not a guarantee of an instant sale, but the start of a relationship – built on credibility and trust. Your prospects visit your site because your product or service has sparked an interest.

Prospects visit your site for a multitude of reasons – but do you know why? Do you know the top reasons why your existing customers choose you, over your competition? This knowledge is essential when constructing a sales letter for your web site.

Lastly, when deciding how to construct your sales letter, you have many choices, but choose wisely and research your choices. If you decide to hire a sales copy writer, make sure his or her previous works have produced results or are persuasive in content. If you decide to purchase the least expensive writer available, do not expect good results. When seeking out a sales copy writer, you will get what you pay for.

Copyright 2006 Paul Jerard / Aura Publications

The Sales Training Series Ask For A Commitment Every Time

Salespeople are called upon to perform many duties, from customer training to market analysis. But we must never forget the primary value we bring to our organizations, the real reason we remain on the payroll: We are excellent at gaining commitment from paying customers. Or, at least, we’re supposed to be.

Why don’t customers commit? Because salespeople don’t ask them to!

Yet incredibly, four out of six sales calls end without the salesperson asking the client to commit to any action that will move the process forward toward a sale. The salesperson presents some product information, maybe leaves some brochures and then walks away.

That is a travesty. Here’s how to prevent that from happening.

1. Always set a Commitment Objective before every call. You may have any number of valid goals for a sales call, but a Commitment Objective is a particular type of goal. It is an agreement you seek from the customer to do something that will move the sales process forward.

Your Commitment Objective is not always to get an order. It might be to get a referral to the real decision-maker, or to schedule another meeting with all decision-makers present, or to gain primary-supplier status.

Before every call, ask yourself: What commitment will I try to gain from this customer during the call? How will this commitment move the sales process forward?

2. Look and listen for buying signals. These may take the form of questions, statements or body language. “How much is it?” “How soon can you deliver?” “I like what you’re saying.” All of those are signals that it is time for you to ask for commitment.

3. Ask for commitment in a straightforward and non-manipulative way.

a) Summarize your product’s features and benefits, and quote price.
b) Ask, “What is your opinion of this?”
c) Ask, “Would you like to go ahead with it?”

Whenever you quote price, always ask for commitment. To put this another way, never quote price without asking for commitment immediately.

Once more, gaining commitment is the principal mission of every salesperson. But you won’t get it if you don’t ask. Begin your planning of every sales call by determining the commitment you want and how you’re going to ask for it.

In The Field:

Since 1990, when Patterson Dental (PDCO) began training its North American sales force with Action Selling Sales Training, the company has become the largest distributor of dental supplies and equipment in the United States and Canada.

Jim Violette, branch manager for the Spokane, Wash., facility, credits Action Selling for a dramatic turnaround at his branch. “My sales force acts like an entirely different team since we implemented the Action Selling approach,” Violette said. “Our skills at Gaining Commitment have dramatically improved.”

That’s an understatement, both for the Spokane branch and for the company as a whole. At nearly $1.6 billion in sales, Patterson has grown by 17 percent per year and increased its market share by 32 percent over the past five years.

Trend Of Sales Enablement In Coming Future

While the history of sales enablement is still a mystery, the term has been widely accepted as part of sales dictionary. Considered as synonymous with sales effectiveness the concept involves integration among: the processes of people; systems; and technology with a collective goal to maximize revenue generation from sales activities.

Sales enablement stands tall for its prominent value as a differentiator of sales techniques and systems particular to sell. In the coming years, sales enablement trend will aim to attain maximum sales potential, not just sales improvement for businesses. Greater regard for sales professionals is in store. More capable salespeople, probably through sales enablement trends, will be witnessed and replaced by more proficient professionals.

Fusion of Sales and Technology

Advent of the computer, CRMs, email, and telecom meetings has boosted sales for high tech companies. Finally, the utilization of technology in sales enablement training will become ubiquitous within the majority of B2B companies. Technology will be in the forefronts of all aspects of a sales methodology. The trends to follow are those that triggers improvement of communication, integration of networks, and that combine singular services into packaged and more extensive solutions. Sales development will rely on more comprehensively on technology to complement its strategies.

Optimization Not Mere Improvement

The global economic conditions have affected widely on the methodologies of sales efforts streamlined with businesses. Businesses that havent considered sales improvement as a comprehensive short term goal have lost the completion of the current market.

Optimization is just the assessment of potential the capabilities of the sales team to sell, the potential of business to process sales orders most proficiency and potential of sales leaders to find out the most effective strategies to achieve their aims. Just improvement is no more an expected goal.

Business owners and sales authorities will display enhanced receptivity to realize their operations drawbacks. Service providers like sales advisors, whose strategies are driven by preexisting models – customized to fit a clients business, will be compelled to provide with more innovative and relevant solutions. Such improvements would reduce the biggest challenge faced by these services.

The Professional Changes

Earlier the sales professionals ruled the roost of sales professionals. Given the current economy and as per the surveys and reports from the Small Business Administration, now more businesses would educate and train their employees. Business leaders will lead the paradigm shift from sales professionals to other employees by valuing higher levels of professional expertise among their personnel.

Since knowledge and the potential to adequately deploy knowledge are two altogether different aspects, sales enablement software must ensure expertise in knowledge and the potential to aptly execute upon knowledge. In this way Sales Enablement Solutions will be the forerunner and depend heavily on the improvement of skills to strike the balance between enablement training that aimed at presentation of information in the past and the new process of sales enablement.

Passion Is No Ordinary Word-channelling The Sales Professional In Every Entrepreneur

As a sales trainer, I work with people from all walks of life who share a common goalthey want to learn how to emulate the success enjoyed by the top-ten percent of sales professionals in organizations both large and small.
People have many reasons to be motivated to attain that kind of success and in my experience entrepreneurs are especially driven. Here’s why. For them, it’s not just a job that’s on the line, it’s everything. Their livelihood is at stake! And the consequences of being anything other than in that top-ten percentile might be the difference between success and failure for their startup business. And in my opinion ALL sales people are entrepreneurs.
Scott Shane, the author of “The Illusions of Entrepreneurship, made it clear in a recent interview inBusinessWeek just how high those stakes are for most business owners. “The myth is that somehow if you manage to hit the average or hit the median, you’re going to be fine. The reality is that the distribution is so skewed you have to hit the top for it to matter, and in fact, you have to hit the top 10% to have income as an entrepreneur better than what you would have gotten working for other people.”
Sales skills make it all possible
No business can survive for long unless its owner thinks a lot about salesin particular, about what can be done to sell more in less time to more people. That fact is not lost on entrepreneurs, which is why I encounter so many at my sales training workshops and webinars. When I first meet them, they often tell me that they didn’t start their businesses to become a professional sales people. Rather, it’s because they love what they do, because they thrive on risk taking and take pride in being a sought-after practitioner of a service, or maker of a particular product.That’s why I tell them this: success at being an entrepreneur and business owner can only happen if they invest time to build and improve their selling skills.
Fortunately most entrepreneurs are already hardwired for that kind of challenge. Whether it’s a service they provide or a product they make (or envision to make), these enterprising risk-takers are already great at what they do. They also tend to have a knack for relying on themselves to do what needs to be done to make their businesses thrive-even if that means having to learn to do something new to reach their goals.
Passion as a driver for sales success
In my experience, entrepreneurs put passion into everything. It’s a magnetic quality that doesn’t just motivate them to get to work, it persuadesand even inspires-others to want to work with them. As a sales trainer, I teach business owners how to channel that passion and encourage them to make the time to read the right books and participate in sales training seminars and teleclasses.
Entrepreneurs launch their startups confident that there is a market for their product or service. Selling skills give them new insight into why customers in a market behave the way they do, it helps them better understand what kind of customers they should be looking for, and gives those business owners the tools they need so they can better meet the needs of those customers.
Important sales advice for new startups
When building a new business, it’s crucial for the owner to be the one making those sales calls initially. That’s why I advise entrepreneurs who are in the early stages of a startup to avoid outsourcing or handing over that task to sales staffthe time will come soon enough when the business will be ready for that next step. No one can sell the benefits of a company with the same passion as the person who owns that business. Once an owner has had success in landing new customersand has done so by making full use of the field-tested selling tips and successful business habits that we teach at Engage Selling Solutionsthat’s when it will be time to hire sales staff and teach them how to sell to customersthe right way!
Playwright Neil Simon once quipped: “If no one ever took risks, Michelangelo would have painted the Sistine floor.” Entrepreneurs are the risk takers who can make amazing things possible in this world. But it’s worth remembering that ideas, services and products all find their market not just by being great. It’s also because the successful owners of the businesses behind those products, services and ideas know how to channel their passion. They’ve learned how to bring out the sales professional within. And so can you!

Are Introverts Suited To A Career In Sales

It is common for many people to believe that only loud extroverts are suited to a career in sales. However this is not necessarily the case. Certainly a sales person needs to be able to voice his or her opinion when necessary, but even introverts are capable of doing this.

Sometimes introverts dismiss a career in sales because they mistakenly believe that sales is not suited to a more reserved and reflective personality type. This type of thinking can unfortunately cause them to miss out on a lucrative career choice.

Industry experts agree that the stereotype of the back slapping, loud and extroverted sales person still pervades. This could not be further from the truth. In reality, sales is based on mutual trust, mutual respect, mutual agreement and mutual commitment.

The typical ‘introvert’ in fact has many strengths and qualities which lend themselves well to a career in sales:

* Composure – most introverts exude a sense of calm, composure and control. From a customer’s point of view, this means that the sales person does not come across as pushy, overly excitable or obnoxious. These traits can be useful in putting customers at ease.

* Listening ability – introverts typically have good listening skills and these are great skills for sales people to have. It is very important for a sales person to listen to a customer’s needs. Customers prefer sales people who take the time to hear them out, as apposed to sales people who push their own agenda.

* Relationship building – introverts are actually very good at building and maintaining long term relationships, and this is one of the most critical traits for a sales person to have. Introverts are good listeners who are in touch with their customer’s underlying messages, and so they tend to do a good job of satisfying what their customers really want. This means that introverts excel at building long term relationships and maintaining a reliable customer base and / or territory.

* Introverts are typically uncomfortable with putting on a false front or false show, which can actually be a strength in sales. It means that introverts are highly effective sales people when they have a strong belief in the product or service that they are selling. A genuine conviction in the product or service they are selling is key to any sales person’s success.

So the answer to the above question is yes, introverts can be effective sales people. It takes all personality types to lead a productive and successful sales career, not just extroverts!