Top Clickbank Affiliate Marketing Success Secrets Tips

When I first join clickbank affiliate marketing, I’ve not make money with clickbank at all while thousands of clickbank affiliate are making real money. I’ve feel bad and helpless but luckily I’ve not gave up, I started to do research about clickbank affiliate marketing and also brought many of eBook online guru to learn it myself. It took me about 1 year++ to tested out every single clickbank affiliate marketing techniques that I learned, finally I’ve started to see some amount of money flowing to my clickbank account and now still growing.

Here is my experience to success in clickbank affiliate marketing.

Fact, there is no big secrets tips behind but you’ll need a certain skill-set, along with a clicbank affiliate marketing tools to help you choosing a right clickbank affiliate products before you start any marketing work. What I am about to share is going to open up your eyes so do take some notes before you proceed.

First of all, if you still do not have clickbank affiliate account, sign up now with clickbank, its Free and It’s the largest Digital affiliate marketing Product Centre where thousands of the most popular affiliate products are selling out there. after all, go to clickbank marketplace to start finding a product to promote, To start with the clickbank affiliate marketing it’s very important that you choose the products thoughtfully.

Here is some important clickbank affiliate marketing basic skill.

There will be a brief description, followed by some facts of how to find profitable or easy to sell products from the clickbank marketplace.

$Sales – this is how much your commission amount will be for every affiliate sale.
%Sales – this is the percentage of the product sales price $/Sale represents ($Sale is more important).
%Refd – This is the percentage of sales of the product come from affiliate sales.
Grav – this is the “gravity” of the product, or a measure of how many affiliate are promoting it.

The main criterion in choosing a right clickbank affiliate marketing products is the conversion rate. Conversion rate means how many visitor out of 100 buy the product. For example, if 2 out of every 200 visitors to a sales page buy the product being sold there, then you have a 2% conversion rate.

But how do you find out what the conversion rate is? Let’s look at a products from Clickbank marketplace:

1) Look at the product “Gravity”. – Every clickbank affiliate marketing product listing in the market place is marked by a “gravity” number, which is displayed at the far right, under the product title. This number represents how well the clickbank product is converting for affiliate, as it is a measure of how many sales have been referred by other clickbank affiliates. The higher the gravity number, the better the product is converting.

2) look to the left of the gravity number at the “%referred. – In this case, you can see that 84% of sales for this clickbank affiliate marketing product have been referred by affiliates. Its means that major of sales for this product is referred by affiliate but not the owner themselves, this is good sign.

3) Look for additional factors that favor sales. – how good is the merchants sales copy? this is important for clickbank affiliate marketing the product as the Sales pages are meant to SELL. You need to make sure it will attract your attention from a buyer prospective.

Pick a good clickbank affiliate marketing product from the marketplace which is highly likely to sell well for you, assuming its a great fit for your target market niche:

a. Make sure $/Sale is greater than $20 – It’s tough to make a profit with any paid techniques such as using Google Adwords for a product of clickbank affiliate marketing if the number is lower than that.

b. Shoot for gravity roughly between 50 to 100. this is one of the important clickbank affiliate marketing tips, anything lower than 50 or so probably isn’t popular enough to sell well and anything that higher than 100 is probably so popular that the market is already saturated.

Here’s insider clickbank success top secret tips and many are still not taking advantage of this yet.

The clickbank affiliate marketing information available on their marketplace as shown above is just a static snapshot of what the product current performance looks like. There is no way to tell were the product was a where is it going. Yet, you won’t know if there were increasing gravity indicates for a clickbank affiliate marketing product that more and more affiliates are advertising it and its harder for you to locating of new clickbank affiliate marketing able products that underexposed where they slowly climbing or gaining momentum.

It is possible to succeed as a Clickbank affiliate marketer without using any tools but it is much easier and much less risky to become a successful marketer for Clickbank affiliate marketing if you have a proper tools. There are some great tools out there to help you.

One of the Powerful Clickbank tool I found call “Engines” and I personally use it for quite some time to monitor and track the history performance for every clickbank affiliate marketing products that available in the ClickBank Marketplace and this will make your life easier and less risky.

Keep in mind that your best way to find a good products is to:

1) Find clickbank affiliate marketing products with consistence growing gravity (gaining momentum), means you’ve still got a good target market.

2) Find a product that not many of affiliate has found which are so-called underexposed, Slowly Climbing. these are the clickbank affiliate marketing product or service which just come on the market.

There is one powerful Clickbank tool that I found and I personally use it for quite some time. You can use it to monitor and track the history performance for every clickbank affiliate marketing products that available in the ClickBank Marketplace and this will make your life easier and less risky. – REMEMBER, THE RECORDED OF NUMBERS NEVER LIE.

There is a FREE version of this tools that you can get to find some basic information but there are certain features are not available.

What you seen in the snapshot is only available in the Paid version that allow you to track and monitor all clickbank affiliate marketing products from any niches you are doing is highly profitable. This is pretty useful tools especially for those who are wanting to make serious money with clickbank affiliate marketing.

There are also many features available from this tools, but Im not covering all of them right here but I hope you will be experience it yourself.

Essential Facts About The Bsc Marketing Degree At The University Of Southampton

Heres a brief overview of the BSc Marketing degree offered by the University of Southamptons Management School for potential applicants.

This BSc Marketing degree will provide you with an up-to-date knowledge of marketing that is grounded in both marketing theory and practice.

The course is four years in duration and involves an industrial placement year in your third year, which is compulsory for all students. You will then return to the University to complete a 4th and final year of study.

As a result, the BSc Marketing degree programme will introduce you to exciting new developments in marketing practice and provide you with work-related skills that are in great demand from employers.

Marketing activities play a central role in delivering value to both customers and shareholders. In this context marketing can be seen as being at the interface between the customer and the organisation.

It interprets the needs, desires and changing values of customers for the organisation and at the same time presents the organisations response in terms of services or products to the customer.

Modern marketing requires analytical, numeric and data management skills as well as the creativity traditionally associated with marketing.

Thats why on the BSc Marketing degree from the University of Southampton you will learn about all of these things, along with additional emphasis on the nature of digital marketing.

Graduates from this BSc Marketing degree course frequently gain management roles in a wide range of private, public and third sector organisations.

In addition, some graduates may choose to form their own businesses on graduation, or within a few years of graduation.

However, we dont openly recommend early business formation for graduates; placing most emphasis on gaining experience first.

Can Network Marketing Make You A Billionaire Tough Mlm Questions Answered

Multi Level Marketing is no easy ride, but with commitment to achieving your success, a Network Marketing opportunity can be the best thing you decide to join. Multi Level Marketing promises so much, and Multi Level Marketing can deliver as long as you commit to your success.

MLM is a business system in which consumer products are sold by the distributors who have signed up with the company. The distributors have the option to sell a minimum or more amount of products each month to generate commissions. Multi level marketing is a great way of earning a living from the comfort of your home. This is because a company will provide you with good quality products, which you will sell to make money.

MLM is, at its core, a business just like every other internet marketing venture you’ve taken on. But you can do these things the right way and begin earning the money you thought you would. Multi level marketing is known as network marketing. This is a kind of business where franchising and direct selling are combined. Multi level marketing is NOT a scam, the Federal Trade Commission only considers a company to be scandalous if they promote a “pyramid scheme” designed with the sole purpose of promoting a pyramid and nothing else.

MLM is a fabulous business opportunity for individuals who are eager to make their own judgments about what a network marketing company has to offer. They can move ahead quickly if they start their own network marketing business without forcibly sticking to old-fashioned marketing practices and giving themselves room to be flexible about implementing new methods. Multi-level marketing is the biggest growth industry in the 1980’s. It has been termed as the last true rags-to-riches opportunity left in North America, and its ability to bring enormous incomes to almost anyone is legend. Multi-level marketing is an enterprise system which puts emphasis on recruiting distributors. It is commonly used by the industry, and this term implies that success depends on building a distributor interconnection and those payouts occur at two or more levels.

Network marketing is quite simply using your relationships to sell a product or service. Network: People’s network is the backbone and the soul of MLM. Word of mouth and trust play major roles in the success of MLM. Network marketing is just the opposite. In the beginning, you do a lot of work building a foundation, getting a team started and what not, work that you don’t get paid for, or at least not enough for.

Network marketing offers home based representatives the opportunity to get paid from other peoples efforts, not just their own.

Marketing Means And Better Prospects To Gain More Web Traffic

Web traffic is the most important factor for any website. In fact the point is that without a good volume of web traffic to a site it is of no good to the webmasters. And therefore no profit motive can be achieved without a good volume of visitors visiting the site. Therefore it is the intention of every webmaster to get the best help one can get and thereby to get the maximum volume of web traffic to their website. But the fact is that though the web traffic is the most essential thing needed for any website but it should always be kept in mind that to achieve that goal is not at all easy. The most primary thing that leads to better volume of web traffic is a good ranking of the website on the search engine result pages and in the same way to get a better ranking on the search engine result pages the search engine optimization for the website plays a very significant role.

Now the fact is that the search engine optimization for a website is a vast concept and there are a number of things that should be worked on very carefully in order to get the best results. As it is the main concern of any website or webpage owner is to gain the top rank in the search engine results. And for doing that it is needful to study the working of the search engines very minutely. Only if the of the search engines can be studied very well there is the chance for achieving the best ranks. And this study of the working procedure of the search engines is known as Search Engine Optimization. There are also a lot of SEO organizations who work for the business organizations for the better placement of those websites on the search engine results. The ranking on the search engine result is the main concern of the SEO organizations.

It is very simple to determine. In the present scenario advertisement and publicity is the most essential for selling any sort of products. No matter how far good your product is, what good is it of if people dont know about it. The idea is that the product, which is more visible to the public, the more are its chances of getting sold and for the business to gain more profit. The SEO organizations work for this purpose by working to achieve better rank on the search engine result. The better ranking the website have the better is its chances of getting in front of the eyes of the customers. And for that reason there is the need of Search Engine Optimization. But it should also be remembered that this is not a very easy thing to do and that is why the most of the leading site holders dont opt for doing it themselves and leave it in the hands of some esteemed SEO firm to get it done in the best way for them. And this is perhaps the better choice as experts can better have the job done for you. Therefore instead of trying it yourself to save a little bit of money, go for a good SEO organization who can better work it out for you.

Donald Trump Network Marketing

Trump Network Review

When I first heard Donald Trump was starting a multi-level marketing company I thought, here we go again, Donald Trump is going to prey on a bunch of simple, naive people who will buy into all the hype and probably end up getting burned. We all know Mr. Trump likes to make money, money, money, money! So, Im thinking, what is his plan with this Trump Network launch? He must be just promoting this company, or letting them use the rights to his name for a certain period of time for a big pay check, or some type of royalties. Is he really entering the MLM world??

The answer is an astounding YES. Anybody that has read all of Donald Trump’s array of books or been to an event where he was a guest speaker, then you would probably know that he has always been a big admirer of network marketing. He was actually giving a speech 5 years ago and someone in the crowd asked him what he would do if he had to start all over, and he said I would get into network marketing. Of course that brought a few chuckles from the crowd. Then do you know what he said? A few of you might be laughing, but you know what? Thats why youre down there and Im up here! True story.

Donald Trump has never been politically correct, and he has also never been someone who gets to the show late. He has made many risky moves over the years that has had people cringing down at him thinking he was crazy. But in the end most of his moves have ended up making him look like a genius. He has literally helped transcend areas of New York City with some of his risky real estate moves, arguably the most powerful city in the world.

After hearing about Mr. Trump entering the MLM industry I did a little research and found out that the Direct Selling industry is a $32 Billion industry in the U.S., over $100 Billion worldwide, and not ONE company has more than 5% market share!! Not even Amway! What does this mean? This means that there is a serious opportunity for a company to come in and take over a large portion of the market. In almost every industry there is usually a few major players who dominate the market and build barriers to entry for its competition. Theres Ford, GM, and Chrysler. Theres Nike, Adidas. Theres General Mills, theres Proctor and Gamble, theres Microsoft, Dell, Apple. I could go on and on

The one thing there has never been in the network marketing world has been a brand name. Anyone that understands true marketing understands that branding is EVERYTHING. Once you build an influential brand, bringing new products to market is a completely different game than it is for the company that does not have that brand presence. That other company must spend MUCH MORE money and time promoting their new product or service in order to have a successful launch.

I dont think anyone in the world could mobilize the network marketing industry, give it the credibility and the exposure that Donald Trump could. The MLM industry is a very competitive industry and that is the main reason why there is so much bad press out there, but when you look closely at it, all the companies in MLM have different products or services, but they all have ONE thing in common: they are promoting an opportunity to earn an income building an organization of people selling that companys particular product or service. So who better than Donald Trump to be marketing a new business opportunity that anyone can get involved in and have unlimited earning potential? When you really think about it MLM companies are selling the ability to become an entrepreneur and own your own business. And Donald Trump is a worldwide icon of Capitalism and the poster child of an Entrepreneur.

I know that Donald Trump is VERY protective of his brand so I would be willing to bet that he did some serious investigation before taking the leap into the MLM world and putting that brand at risk. According to some executives over at the Trump Network, Mr. Trump and his team looked closely at 26 companies before they chose to partner with Ideal Health and re-launch as the Trump Network. Ideal Health is a twelve year old company that specialized in one main product line for ten years: customized nutracueticals based on metabolic functional testing. They use the premier metabolic functional testing lab in the world, Metametrix Labs, based in Atlanta, GA. Yes, they are another health and wellness company, BUT they have a unique line of products that are actually priced much lower than you would be able to get them through a natural path doctor or nutritional specialist. The master plan is to launch many best of breed products over the next few years that fall into the Trump criteria of quality.

The most compelling reason however, that I believe the Trump Network will end up taking up some significant market share is because of this new Wealth Creation System they are launching in the middle of May, 2010. They have created a system that I believe will transform the network marketing industry forever. This will not be an industry where the only people that can be successful are people with a huge power of influence and/or a huge database of people to tap into. The most difficult part about this business has always been getting enough people exposed to your opportunity, and being able to invite those people to take a proper look at the business so they can make a sound decision.

Donald Trump and the Trump Network have created a system called The Wealth Creation System that will give the average person, who may not have a huge network of people to talk to about the business, the ability to get massive exposure and funnel those exposures into a professional sales funnel that gives professional presentations and plugs new marketers and customers into a training and education platform seamlessly.

The reason I know this system will work and will explode peoples’ businesses is because of one thing and one thing only: The Trump Brand. Because of this new system, getting enrolled in the Trump Network will be more like buying into a franchise, instead of rolling the dice and spending your time and energy in a typical network marketing company with no brand recognition. I own multiple franchise locations with two separate successful franchises myself, and the reason we were able to be profitable right out of the gate was because we had a strong local brand already established, so when we opened our doors people recognized our name and came in. But more importantly, when we send out direct mail pieces and do radio and TV campaigns, our potential customers open the mail, or listen to our ads, because they know who we are. This is why several mom and pops have closed their doors around me over the past 6 years. They cannot compete.

Most people that are involved in the network marketing or direct sales industry do not understand the power of branding and marketing. Even if they have been successful and have huge organizations they have built these organizations with serious dedication, hard work, and a lot of time. The reasons I have outlined above are why this company will dominate the MLM world and become a powerhouse people will build organizations in one to two years that took several years to build in other MLMs. Do you realize how much time and money has been spent on opening up different countries as these other network marketing companies have gone international? MASSIVE AMOUNTS. As the Trump Network expands into other countries, the marketing strategies will be so simple compared to other MLMs it is almost laughable. Trump is heavily branded in 18 countries and he is revered as one of the greatest entrepreneurs of all time. When this company goes international toward the end of this year GAME OVER. I just hope all the people out there who are smart and savvy, but might not quite yet understand the power of branding and marketing, dont miss out.

Pieces Of Marketing Materials To Look For In An Affiliate Product

Promoting affiliate products is not without its hassles, but if youre dedicated and have a strong plan you can make money month in and month out.

Selecting the right affiliate products is key in getting results from affiliate marketing. With the wrong product, you wont be able to make money no matter how much traffic you send through your affiliate link.

One of the hallmarks of a good affiliate program is the marketing materials that the publisher includes with their promotion package. If youre searching for an affiliate product to promote, look for the following marketing materials on their affiliates page. The more they offer, the better.

1.Product graphics

One of the best ways to show your market what youre promoting is to include a picture of the product on your website or on a pre-selling landing page. Product graphics help increase the perceived value of the affiliate product and will increase your conversion rates.

Look for an affiliate product that offers several different sizes of product graphics.

2.Banner ads

Although banner ads are less effective than they used to be in the first days of online marketing, they can still be an effective promotional tool.

Why create your own banners when you can use premade ones provided by the product creator? Banner ads from product creators are generally professional produced and are of high quality.

3.Block ads

Just like banner ads, block ads can be very helpful in your promotional efforts. This size is useful to display in the sidebars of your blog and in areas where you need a smaller size of ad than a banner ad.

4.Articles

Pre-written articles can be hit or miss. Make sure you read through the articles completely before using them. Give preference to products that offer articles that you can adjust to suit your needs.

This way you can get a base version of the article and make it unique so you can submit it to directories for backlinks. Even better are affiliate marketing programs that give you monthly articles that you can use in your promotions.

5.Email marketing messages

Although youll generally want to edit your email marketing messages so that they are unique and fit your style/voice, having a base email marketing message can help you save time and get a quality message out to your list in a shorter period of time.

6.Twitter messages

Twitter messages can help you save time and figure out exactly what to Tweet about when you are promoting the affiliate product. Its not a necessity, but this can be an affiliate program perk.

7.Rebrandable reports

This is one of the most helpful pieces of affiliate marketing materials available.

If an affiliate program has a high quality promotional report that you can rebrand with your own affiliate link, you can get on the track to making affiliate income really quickly.

Rebrandable report should be helpful and interesting. If they meet this criteria, then put it to use right away.

The Pros And Cons Of Developing Residual Income From Multi-level Marketing

Multi-level marketing (MLM), (also called network marketing or pyramid selling) is a company that rewards the marketing force not only for sales they personally generate, but also for the sales of other people they convince to join the company. This creates multiple levels of compensation in the form of a pyramid, hence the terms multi-level marketing and pyramid selling.

Multi-level marketing (MLM), (also called network marketing or pyramid selling) is a company that rewards the marketing force not only for sales they personally generate, but also for the sales of other people they convince to join the company. This creates multiple levels of compensation in the form of a pyramid, hence the terms ‘multi-level marketing’ and ‘pyramid selling’.

Multi-level marketing can be used to create a residual income stream because you can sell a product or products and train others to do the same. Then if you stop selling the product, the folks that you trained can continue on which means you are still receiving income even though you are no longer doing any work.

The way to build residual income using multilevel marketing is to recruit people to fill in your group below you. Once you get people to sign up and buy into your organization, you will need to train them and motivate them to build their groups and sell the products or services you are selling. While you are trying to build your group, you will still need to be selling the products or services to have income now as well as building your group to make the money from the residual income stream from your multilevel marketing organization.

One of the best things about a multilevel marketing organization is they have excellent sales training. This helps with your confidence in going through the sales process with potential clients and recruits. As you have been trained, you need to meet people and tell everyone what you sell and how you can help them sell also. When you have a few people who are ready to sign up and be your underlings, they will need to be trained and motivated.

If you want to develop your residual income stream from a multilevel marketing organization, you will need to learn to be a great motivator. Motivating people is almost like an art form for many people. You need to find out what certain people’s desires and needs are and play to them. In order to find the hot button for your recruit, you need to treat them as a sales conquest and ask them questions about what they want, what they like, etc. When you sell something to someone, you find what makes it important to them; motivating is basically the same thing.

Your downstream levels are starting to fill in and you are seeing them sell some products or services as well as signing people up to be under them in their downstream, which is also your downstream. As they make sales or recruits, you get a little commission without doing the actual sales yourself. This is what residual income is all about. The larger and more productive your downstream is, the more residual income you receive.

So it’s easy to see that the residual income opportunities are a huge plus for multilevel marketing programs. Some of the negatives are that sales aren’t for everyone and if you aren’t careful with your approach, it’s possible to alienate friends and family when telling them about what you are selling or the program.

Even if you aren’t interested in a career in sales, you can learn a lot from marketing training. Every job requires that you persuade someone to take action and that is the basic skill of marketing. I’ve heard one person say that anyone can increase their success in any career by having spent a year in a multilevel marketing program.

If you are undecided about multilevel marketing, you can go to YouTube and search on videos about multilevel marketing training. It’s a good way to explore this residual income opportunity before deciding whether to dive in.

The Advantages Of Internet Marketing Vs. Traditional Marketing

To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Read more on Internet Marketing

Importance of Internet Marketing Vs. Traditional Marketing

Internet Marketing
Traditional Marketing

Internet Marketing is very economical and fast way to promote product.
Traditional Marketing is very expensive and takes more time to promote product.

Internet Marketing is very useful for promoting product globally [without any additional cost].
It is very expensive and time consuming process for traditional marketing.

In Internet Marketing, you can also work with less employs [you can take more work with less manpower].
In Traditional Marketing, you need more employment with more man power which in terms requires spending more money.

In online business you can sell or buy product 24 X 7, round the year without employing any person.
That is not possible in traditional marketing.

Paying Professional and Experienced Internet Marketing Company is very economical.
Paying renowned Advertising and Marketing Company is very costly.

While comparing both marketing, the outcomes shows that in todays fast growing world, for fast business growth in most economical way, Internet Marketing or Web Marketing is an ideal way to make successful business locally as well as internationally.

If you want to expand your business and increase your profit and if you have low marketing budget than Internet marketing is the best way to accomplish all your marketing objectives.

Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.

Internet Marketing Company can offer best and effective marketing strategies as per your business needs. They can help in promoting and increase your business very efficiently within your budget. You can definitely get return of your marketing investment in very short period.

Take advantage of your business using Online Marketing / Internet Marketing from Experienced and professional Indian Internet Marketing Service Company that can provide and fulfill all your marketing needs to give strength and success to your business. Contact at

Ethical And Unethical Ways Of Using Social Networking Websites As An Online Marketing Tool

Integrity is always important especially if you own and maintain a website. Unethical behavior in using social networking is rampant these days. This type of behavior could damage the integrity of your business and affect the potential for marketing your products or services. On the other hand, there are many methods you can use to market your website that are ethical.

Always respect the privacy of online users. Remember that social networking websites are composed of an actual community of internet users. So, if you are using social networking marketing, you become a member of that community. Your business may have a place in any community but you have no right to invade the privacy of people within the online community. Avoid spamming your friends on your social networking sites.

Online websites such as Facebook and Friendster are being used by various social network marketers to get internet traffic to their businesses. This can be done in an ethical way by directing people to an interesting blog article on your blog site, but spamming internet users using links or images directly to your business website is not ethical. That can eventually gets you banned by search engines and social networking sites.

Avoid spamming with your marketing advertisements for your business website.
Social networking websites are now vigilant on spamming patterns which are considered unethical practice as part of online marketing strategy. Honesty and professionalism with the online communities are very important.

When using social networking websites, always participate with integrity and honesty. First, you need to be a member to participate. You need to register yourself to groups which are relevant to your business. Make friends within the community and show to your co-members that you have expertise in a certain field which is related to your products and services.

The content that you publish on the social networking website must be good quality and relevant to the people on that site. Avoid being too pushy to the online community for your products or services. Avoid misleading information referencing your products or services. Criticizing your competitors is unethical.

Ethical practices in using social networking websites as a tool for online marketing have no specific guidelines; however, it is wise to seek at least some basic knowledge of on media law to know the potential risks for yourself and your business. Just google the term media law and youll find plenty of good information.

Media Segmentation And The Rise Of Direct Marketing

Marketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly segmented. Advertising and promotional tactics have become more regionalised and targeted to specific audiences.

The extraordinary expansion of media options to reach specific markets has been fully documented. Along with the proliferation of products and services and the segmentation of types of prospects has come an extraordinary proliferation of media. There are new kinds of media, new developments in the traditional media, and new uses for media. Increasingly, the new media are tools for targeting rather than for saturating the mass market.

Information and the role of the customer database
In the information age marketers are not only focusing on analysis, but also understand the value of information collection.

In the past, direct marketing has been distinguishable from other marketing disciplines because of its emphasis on initiating a direct relationship between a buyer and a seller, a relationship that until recently centered primarily on the exchange of goods and services. However, in today’s market, exchanging information is becoming almost as important as exchanging goods and services. With rising costs, crowded supermarket shelves, and overstuffed mailboxes, smart marketers are not just efficiently consummating a sale, they are also providing a chance for customers to interact with them.

Of all these changes surely the most revolutionary is the ability to store in the computer information about your prime prospects and customers and, in effect, create a database that becomes your private marketplace. As the cost of accumulating and accessing the data drops, the ability to talk directly to your prospects and clients — and to build one-to-one relationships with them will continue to grow.

The new marketing environment
The effects on consumers of overwhelming change and the acceleration of change in our time have been brilliantly documented by Hugh Mackay in Reinventing Australia: So apparent is our national malaise that it has become fashionable to talk about the Age of Anxiety.

For people given to applying labels to decades, the 1980s was popularly described as “The Anxious Eighties” and there is no doubt that the decade lived up to the promise of that rather anxious label. Australia has not been alone in all this. All around the Western world, social commentators have been impressed by the rising level of anxiety over the past 20 years.

The mind and mood of consumers in the 2000s provide interesting challenges.

The growing number of consumer segments and the simultaneous increase in available products have made marketing much harder. Manufacturers are in a quandary about what to produce; retail merchandise buyers are overwhelmed by the task of product selection; and advertisers feel swamped trying to convey appropriate messages to so many market segments about so many products …companies are grappling with the fact that mass advertising campaigns have become less and less effective in reaching diverse groups of consumers.

Marketers must now fight to establish the relevance of their products in an extremely fractured marketplace. The marketing future will undoubtedly look different in another respect as well: customer information technologies will change the relative roles of retailers, manufacturers, and media companies.

Retailers have a natural advantage because they can directly measure customer behaviour and get first crack at the broadest range of information. Indeed, point-of-sale scanning systems have already played a significant role in shifting power from manufacturers to retailers.

Most important, the balance of power between large and small companies will change. As customer information technology becomes more prevalent, only those companies that can invest the resources and show technological leadership will succeed.