Ways to Make the Most of Your Yellow Page Advertising Space

With the cost of yellow page advertising rising every year, small business owners need every advantage when it comes to getting the most out of their advertising budget. Make your yellow page advertising work harder for you with these five tips.

1. Focus on the benefits. You might have the largest car lot in town, but that won’t matter to your customer unless you can translate it into a benefit for her. When writing your ad, be sure to look at it from your customer’s point of view while asking yourself, “What’s in it for me?” A large collection of cars means your customer is sure to find the perfect car for her needs at a price that matches her budget.

Even better – take that one step further and tell her the benefit of the benefit. That great price that fits perfectly well within her budget? Now she can afford to buy her son that baseball glove he’s been wanting. All because you own the largest car lot in town.

2. Focus on your customer. Instead of saying how great your business is or how well trained your staff is or how many dentists make up your practice, make the ad about your customer and her needs. Address her concerns, her anxieties, her questions. Talk to her about her life, not your business.

Too many yellow page ads are all about the business. By using the word “you” more, you’ll make your customer feel like she’s important, and she’ll be more likely to buy from the business that is interested in her.

3. Sell to women. Women make or influence 85% of all purchases. You can’t afford to forget that. Even if your business is selling men’s clothing, women are involved in the decision making, and should be considered when designing your ad.

4. Make a great offer. Yellow page advertising doesn’t have to begin and end with a phone number and a website. Give your reader a reason to call or stop in, like a free consultation or a discount on their first purchase. Just make sure it’s something you can continue to offer. A print yellow page ad lasts far longer than the single year printed on the cover. Many people continue to refer to old phone books for several years, and you don’t want to alienate a potential customer just because you ran out of personalized golf towels.

5. Offer a guarantee. Be careful with this one. You want to build a relationship with readers and earn their trust, not make them cross-eyed with exclamation points and unbelievable hype. If you guarantee to beat any advertised competitor’s price, then say so. Just don’t say it in 48 point red caps.

How To Improve Your Business With Various Advertising Techniques

What is ooh?
With the improvements in science and technology improving the advertising has become easy with the help of digital ooh advertising technique. The ooh or out of home advertising has attracted the attention of more the 70% of the people thereby increasing the profit in business. This modern ooh advertising method has a lot of benefits. It can easily reach the consumers throughout the world and can deliver the message in various places. The ooh advertisement can reach the consumers fast and can serve as a platform for the business people to introduce their products.

Outdoor advertising:

Another form of advertising which is highly effective is the outdoor advertising which is done in pubs, restaurants, street and billboards. There are several reasons why most of the business people opt for outdoor advertising. Everybody who leaves home is exposed to the outdoor advertisement. They are consumer friendly and can easily attract a lot of customers.90% of the people look at the outdoor advertisements out of which 45% respond to it. Hence there are wide range of media outdoor advertising opportunities at trains, buses, postcards, shopping malls and supermarkets. Airport advertising is a upcoming form of outdoor advertising. Most of the customers can respond to the airport advertising.

Online advertising:

These days advertisements have become huge in number such that whether you sit in front of your computer or go outside you can have a look at them. Online advertising is a revolutionary new method which is cheap and offers many opportunities for various business and corporate companies throughout the world. Online advertisement is used as a potential tool to boost up the sales of the company products. online advertisement techniques you can sell your products in the paid form as free of costs. All you need to do is to create an attractive and imaginative advertisement and add them in various websites.

Techniques of advertising:

Advertising through media has been the most powerful form for all ages. As media outdoor advertising is a boon to business people who wish to increase their sales. Media is the best way to deliver the message to the target audience. It can create a good rapport between the customers and the product. The advertisement needs to be creative and should be able to convey the message to audience well. A well planned advertisement can bring tremendous changes in business by increasing the profit into many folds.
Reference Website: www.tdiindia.com

Minor League Baseball Scoreboard Jumbotron for Out-of-Home Advertising

People are going to ballparks to enjoy baseball in record numbers these days, and as the fan bases continue to grow, so too do the advertising opportunities. Out-of-home advertising is thriving in the sports world, especially when it comes to baseball. With more home games than many other sports, your product or service gets unrivaled visibility in a number of unique strategies.

What Kind of Audience is Exposed to this form of OOH Advertising?

With each new game, your product or service is exposed to a varied audience. Fans look at the scoreboard many times per inning for a number of reasons, and with your digital advertisement on the screen next to a player’s name or set of statistics, those fans will be exposed to your brand numerous times.

That consistent exposure is one of the key aspects to this type of out-of-home advertising. Even in Minor League Baseball, the results are evident, as loyal fans see scoreboard advertisements on a regular basis and even associate them with the team itself.

Where to Find Digital Scoreboard Advertising Opportunities

An alternative media agency can help connect you with an asset owner in your desired DMA. Most alternative media asset owners have multiple assets available in numerous DMAs, so you are likely to find a digital scoreboard opportunity that is a good fit for your advertising message and target audience.

Alternative Advertising Strategies with a Minor League Baseball Jumbotron

One of the most enticing benefits of choosing to utilize digital scoreboard advertising is that your product does not have to be advertised in a traditional format. On a Minor League Baseball Jumbotron – and on scoreboards in all sports venues – you will certainly see traditional billboard and stationary advertising. However, certain alternative media strategies allow your brand a number of options when choosing to advertise at a sporting event.

These options include commercial spots and trailers before the game and between innings, sponsorship of trivia and other “between-innings” games, league highlights and scores, and more – all initiated by a public address announcer calling every fan’s attention to the scoreboard. At that point, your brand will be visible to nearly every person in the park.

With this form of digital advertising, you will be consistently expanding your brand’s presence to unique audiences. No game will be the same with this OOH advertising strategy, as your brand’s influence will be felt by a large and brand-new group of people each and every night.

Investing the money in an ad on a Minor League Baseball Jumbotron – whether it is a traditional ad or a sponsorship of a video, contest, or game on the scoreboard – allows your brand to be exposed to a varied audience, tapping into multiple demographics while being part of one of the fastest-growing out-of-home advertising strategies.

Web Banner Advertising Vs Search Engine Advertising

Search engine advertising is a simple marketing method where a few words/sentences are used to promote a product/service. The advertiser will be permitted to display 2-3 lines of text in addition to the URL in the advertisement. E.g. the first line (20-25 characters) normally displays the title of the ad followed by 2-3 lines (30-35 characters per line) describing the product. It is also known as pay per click (PPC) advertising.

Note: This type of publicity generally results in less volume of sales because there is a restriction on the words being used to promote the product. Therefore, one needs to be very careful with content creation while using this form of advertising.

Web banners enable advertisers to use rich media content like logo, animation, and corporate colors while endorsing their product. The concept is similar to offline advertising except for the fact that creative content makes it more lively and fascinating.

2.PPC (Pay Per Click) in Search Engine Advertising is similar to CPC (Cost Per Click) in Web Banner Advertising where promoters get billed for the service only when a visitor clicks on the ad. Nonetheless, research has shown that internet banner advertising is a cheaper alternative for promoting products and services because CPC campaigns fare better compared to PPC marketing promotions.

3.Unlike text ads, web banners come in a wide range (eight) of shapes and sizes. Usually there are no constraints on the number of characters or words used in the advertisement. The most common banner sizes used in advertising campaigns have been included below for your reference.

Banners (46860 pixels)
Rectangles (300250 pixels)
Skyscrapers (120600 pixels)
Leaderboards (72890 pixels)

Conclusion:

Internet banner advertising provides a more flexible solution in terms of measuring brand awareness and providing a better return on investment.

Effective banners are vital in drawing in potential customers. If you are looking for quality Flash banners at an affordable price, look no further! Banner Design.net offers professional banner designs coupled with unparalleled value. We work hard to ensure a swift turnaround time & full customer satisfaction. Just check out our portfolio to see why hundreds of companies have chosen us in the past!.

Banner Design.net owns and operated by the same people behind BannersMall.com. As the most successful banner ad design service on the web, BannersMall.com has assisted countless companies become established as well as successful with the help of their banners. With over 75,000 banners created and 6,000 highly reputable clients.
Banner Design.net follows stringent continuous improvement principles to provide customers high quality flash baners. This has helped our clients to increase the click-through-rate and conversion on their websites. We offer an economical and efficient way to reach-out to prospective customers. It has transformed us into one of the most sought after firms in the banner designing industry.

Effective banners are vital in drawing in potential customers. If you are looking for quality Flash banners at an affordable price, look no further! Banner Design.net offers professional banner designs coupled with unparalleled value. We work hard to ensure a swift turnaround time & full customer satisfaction. Just check out our portfolio to see why hundreds of companies have chosen us in the past!.

Drtv Advertising All You Wanted To Know About It

DRTV or Direct Response Television Advertising is gaining a lot of popularity in UK and other parts of the world. It allows business owners to increase the sale of their goods dramatically.

Unlike ordinary TV advertising campaigns that make the audiences react later, usually when they visit the market or when there is a need for a particular product or service, DRTV advertising campaigns generate immediate response from the viewers. They contain act now message. DRTV advertising gives more information to the viewers such as product description and features, product benefits, pricing, and more to entice him to actually pick up the phone or visit the website to place the order.

DRTV advertising is thus a special kind of marketing that is aimed at immediate sales. It creates product awareness and builds up strong brand image as well. This is the reason why several renowned business houses use DRTV advertising to increase their sales in a real quick time.

As well as eliciting a quick response, DRTV adverting has another great advantage. It is a cost-effective means of television advertising. Normally, television advertising campaigns are aired on mainstream channels during prime time hours when TV advertising rates are the highest.

But, DRTV advertising commercials are shown on daytime TV or satellite channels. During those hours, Television advertising rates are much cheaper. Further, DRTV campaigns last for 40 to 60 seconds. So, you get almost double the time to communicate with your target audiences. With their act now message and increased sales, DRTV advertising campaigns mostly pay for themselves thus cutting down Television advertising cost considerably.

This is not all. DRTV advertising allows greater flexibility. You can monitor it closely and if you get more response from a particular network and on particular hours, you can increase the frequency of your DRTV advertising campaign on it and cancel or reduce on others.

If you are considering direct response TV advertising, it is advisable you seek professional services of an agency that has in-depth knowledge and experience that is vital for the success of DRTV advertising. Such a DRTV agency would help plan and manage your DRTV advertising campaign to help you grow successfully and efficiently.

For the best DRTV advertising campaigns, you may log on to pacemedia.co.uk The website specialises in DRTV advertising, UK TV advertising, and low cost television advertising.

Diversity Of Outdoor Advertising

If you catch a train in New York City during weekends, you will find yourself caught in another era. To promote the season two of HBO’s Boardwalk Empire, a vintage subway train that was used in 1917 until 1969 replaced New York”s normal train on weekends. If you are, however, around London, you will find 3D white paper- machete horses leaping from Foam posters instead.

These creative Outdoor Digital Advertising campaigns were able to attract the attention of people by standing out from the background and being different. They had the ability to surprise and delight people and made them notice their advertisements instantly. Their advertisements turned into tourist attractions with people taking pictures and videos and posting them online which gave them a huge amount of exposure. This is one of the perks of outdoor advertising. Advertising outdoors gives you dozens of opportunities to create outstanding campaigns with various platforms that you can use for your innovative strategies. With outdoor advertising, your advertisements are not kept inside a box. Instead, they come alive.

LivingSocial executed a two- day stunt in London by making use of Taxi advertising. Unsuspecting passengers were given a choice: whether to continue to their destination or to roll the dice. With rolling the dice meaning that they will be given exciting new experiences such as chess boxing, pole-dancing, fitness classes, chef master classes, a speedboat ride, and a wildlife adventure in the courtesy of LivingSocial. Their strategy really worked well in showing their brand promise in a creative and unexpected way. Another perk of Outdoor Advertising is that you are able to give your audiences unique and personal experiences ” an adventure they will never forget, in this case ” that effectively communicate your brand message.

If you happen to be in a beach and are in desperate need of a sunscreen or if your phone or iPod is out of battery, do not fret. Bus stop advertisements in Australia, Chicago and New York have exactly what you need. These days, advertisements are not just something to look at and to tell you what you have to buy in order to get what you need. Instead, they give you what you need right there on the spot, while waiting for your bus of course. Outdoor advertising enables advertisers to target customers effectively and efficiently. Your advertisement can be at the right place at the right time. And by giving your consumers a useful and relevant experience, they will surely be convinced by the effectiveness of your brand.

And lastly, what about an advertisement that cures you of your boredom? Walk down the underpass in Orchard MRT Station in Singapore and you will find the latest virtual reality technology that allows commuters to participate in a game (which also doubles as an advertisement). Outdoor Advertising Specialists havecreatedmore diversified outdoor advertisements with numerous possibilities to attract, create fun, become useful, and interact with audiences.

Social Networking Sites Advertising And Marketing Strategies Development For Companies

You could incorporate e-mail advertising and marketing in addition to social media sites. Add a Twitter and/or Facebook button near all-time low of each email. Explain to your clients that you’ll directly address their concerns on the websites. Also attempt consisting of a link for subscribing to your e-newsletters or other e-mails.

Examine the opportunity of developing a Facebook game. Try to develop a game that is relevant to your market or items that your followers can play. Some intelligently created advertising and marketing games on Facebook have actually gone viral. If you can swing the expenditure, think about seeking advice from a game designer which can produce an application that you can discuss on Facebook.

Make use of tools like Twellow or Tweepi that are associated with Twitter. Items, such as these, permit you quickly locate consumers which you are trying to target, which helps save you lots of time. Make a strategic list of those you wish to follow and try to get them to subscribe to the updates you offer also.

Share updates of influential users of Twitter or try discussing them in posts by having their usernames placed after the “@” sign. The mentioned Twitter customer will obtain a notice that a person posted material mentioning them, and they may simply determine to retweet your content or respond.

You must produce a Youtube stations to upload testimonials of your items and other videos appropriate to your industry. You can set up your account to ensure that your videos are published promptly on specific social networks. This will certainly conserve you time and avoid you from failing to remember to update a website.

Make certain you keep tabs on just how you are doing. You should monitor your website traffic and the number of all new customers you get each week. Work on connecting statistics to concrete activities so that you make optimal strategic decisions. The outcomes you keep will allow you understand if your social networks advertising and marketing efforts are worth it.

There are several favorable benefits to a presence for your company on popular social media websites, including the all crucial principle of brand name recognition. It will certainly be simpler to find customers when they are linked to you through social media.

Free Advertising the Smart Way

Your biggest asset when becoming an internet marketer is to know how to get free targeted traffic to your web sites. It doesn’t matter how many web sites you’re promoting. Your primary goal should be to keep the cost down. It feels great to have monthly sales well into the thousands, but it also can ruin your day when you realize that most of this money goes right back into your advertising costs.

Yes, there’s a rule that you need to reinvest 75% of your profit into advertising and marketing. I like this rule, but it also needs to be timely constraint. I think this rule is good for your first 3-6 months of business. After this you should be able to pull back the cost for advertising without impacting your income streams.

My philosophy in internet marketing is that if you have to spend a lot of money to keep a positive cash flow, the competition is probably too intense for this market segment. You will be better of to research a new niche market.

On the topic of free advertising, there are many free classified ad providers, but only a few sites offer truly free advertising. They all want something in return, there’s no webmaster out there who promotes your stuff for free just because he/she feels like it today. One way to get free advertising is to tap into a startup company. There are hundreds of web sites that want to be the next Google. To attract new customers they give away free pay per click credits. Sometimes up to $100 worth of clicks.

Another way to receive free quality advertising is to give these webmasters what they want. In most cases it’s a link from your website to their website. This can be a problem, especially if you want to keep your home page clean from too many flashy banners.

In this case try to figure out of the link back is required to be on your home page or any page from your website. If there’s no requirement to have the link on your homepage, create a collection web page that is not necessarily part of your whole web site and put link back from this site. To keep the flow put a tiny link from your home page to this page and you’re done.

Don’t even think about to put the link on your web page and a few days later you will remove it. These days the link back verification is done automatically and they will check from time to time if you keep your promise or not. Your free ride will suddenly stop and you will gain a reputation as cheater.

For more information about free advertising visit my web sites.

Opt For Both Offline & Online Advertising For Best Results In India

Advertising in India is going through an interesting phase during the present time. The industry is seeing vigorous activities in both the Offline and Online methods. In the din of the various media promoting themselves as the best, there is a likelihood of the brands getting confused. In the Indian context, a combination of a few media from the Offline and Online sector is the best the strategy that a brand can adopt. This is primarily because some of the traditional Offline Advertising Media have not lost their charm on Indian consumers even while they have opened their minds to the Online Medium. This article discusses the leading media, a mix of which would bring the best results of Brand Enhancement, Visibility, and Brand Recall.

Airport Advertising

Airport Advertising is the king of Advertising in India. Boosting of a top of the line audience, the airport medium is a favorite site for promotions for all the premium brands. This is one of the rare media that has enjoyed popularity throughout the times, ever after its inception in 1987. This media enjoys patronage of all the top brands operating in the country. With the AAI now focusing on the growth of the Tier 2 and Tier 3 airports, the medium is looking at newer opportunities.

Metro Advertising

The advent of the Metro has redefined the transportation sector in India. As the larger metros are all set to follow Kolkata, Delhi, and Chennai to implement the metro in its transportation system, the Advertising sector too has received a high value platform with numerous opportunities. This medium is however a tricky affair and requires skills to turn the opportunities into realities. The Top Delhi Metro Advertising Agencies have however led the way in showing the ways in which this golden egg can be hatched.

OOH Advertising

OOH India or Outdoor Advertising India is still the preferred media of brands looking for high impact campaigns targeted at categorized / uncategorized audiences. The Hoardings, Wall Mounts, Translites, etc. are still effective in attracting the consumers here. Moreover, in spite of the high growth in the Telecommunication sector, certain segments of the Indian demography can be targeted only with Outdoor Medium. The OOH Displays act as static platforms for brand promotion at strategically selected places attracting high volumes of segmented and non-segmented audiences.

Online Advertising

Even though the above media are highly successful ways of investing your budget of promotions, the Online Media cannot be ignored. Doing so will effectively leave out the younger generation riding high on latest technologies. Since the youth form a prominent target group for most of the brands, a substantial presence in the digital world is a must for them. The leading Online Advertising Agencies in India have risen up to international standards within a considerably short time and are adept at providing world class services to its clients. Email Marketing, Viral Marketing, Link Building, SEO, and SMO are the leading services provided by the agencies in India.

Mobile Advertising

India is currently the third largest market for smartphones behind the USA and China. With its growth figures outdoing even China, India will definitely take over the second spot from the USA by the end of 2014 and is predicted to even dislodge China from the top spot in the long run. Therefore, investing in Mobile Advertising in India is an investment in the future.

Many experts define the Indian markets as markets in the transitional phase. Even though the future of Digital Advertising looks wonderful in India, the above mentioned OOH Media will also stay in prominence.

Kashmere Gate Is An Important Site For Delhi Metro Advertising

Kashmere Gate is an important DMRC Advertising Site for a host of reasons. Some of the most prominent reasons include 1, 40,000 footfalls every day resulting from the 240 trains that move through it. This article discusses the reasons for the high traffic and the segments of target audience that can be found at the Kashmere Gate Metro Station. It also looks at the ongoing development work at the station and the impact that it will have on the scope of DMRC Advertising.

Connecting Point

One of the topmost reasons for the high traffic is that the site is the connecting point of east, central, and west Delhi. It is the interchange station for two of the busiest lines of DMRC: the yellow line and the red line. The station is a changing point for the professionals coming from the red line to the offices in the NCR region of Gurgaon. Advertising at the station is a wonderful way of targeting working professionals with the power to buy. Since the metro is a medium used by every income section, it is a good way to showcase your brand before professionals holding important positions in their organizations also.

Commercial Area

Kashmere Gate is a busy commercial area with wholesalers and SME owners. The metro station is a strategic goldmine for brands looking for productive associations and growth. The commercial establishments make the area buzz with activity, making it an appropriate place for advertising.

Tourist Place

Kashmere Gate is one of the oldest places in Delhi. The name itself refers to a gate which used to start a road that led to Kashmir (Kashmere being the British variant in spelling). The area is quite popular for the Heritage Walks. It is a common site to see foreign and local tourists getting down at the Kashmere Gate Metro Station to explore the place that was witness to historic events like the 1857 War of Independence.

Educational Institutes

The IP University is another top drawer for the crowds in the Kashmere Gate Metro Station. It is a perfect site for targeting the college going youth of Delhi. Apart from the colleges under the IP University, the area is a hub for medical and engineering colleges, making it a prime place for the youngsters.

Violet Line to be added

The development plans at the Kashmere Gate Metro Station include linking the violet line to it. A part of the Phase III plans involve the setting up of the Lal Qila Metro Station which would link the line from Badarpur. This would then provide an additional route from Central Secretariat to Kashmere Gate increasing the opportunities at the later. Brands can expect to find more scopes in terms of numbers and audience segments when Phase III of DMRC gets completed.

Kashmere Gate Metro Station has always seen heavy rush hours during the office hours and college hours of 9-11 am and 5-6.30 pm. It is one of the largest metro stations and has been one of the most promoted sites of TDI, the Delhi Metro Advertising Agency holding exclusive advertising rights on it. It has recently seen a spate of advertising campaigns from a diverse clientele. In one of the firsts for the media, educational institutes also took part. The unique position of the metro station makes it ideal for both educational and commercial institutes. Its large size also allows for the installment of high impact sites that leave a marked impression on the viewers. The brands advertising at the station are confident that Kashmere Gate will soon enhance its position as a prime advertising spot after the expansion works are completed.