Simple Strategies For Hair Salon Marketing

Hair Salon owners need to realize that their business is more about Hair Salon Marketing than it is about Hair Dressing. It doesnt matter how good a product and service they have in their hair salon, if they have no clients then they have no business. The best way to get new and recurring clients is to have a hair salon marketing strategy.

Hair salon marketing doesnt have to be complicated. Here are some simple strategies that may be useful to any hair salon owner:

1.Identify Your Target Market. Who is your ideal customer? Try and be as specific as you can, age, profession, geographical location etc. The more specific you can be, the easier for you to know how to find your target market and then how to market to them.

2.Referral System. Does your business have a referral system? You should be 100% confident that the service you are providing to your clients is the best and that your clients appreciate what you do. That is a great way to advise your current clients that your business grows by way of referrals. Who can they refer to you. As an incentive, for every new client that is referred to you, you should provide something of value to the client that made the referral as a way of showing your gratitude.

3.Previous Clients. Most hair salons have a Database loaded with ex-clients. How about rejuvenating them back to your business. Write, email, send a Postcard or call them. Do something to remind them that you are still around. Offer a Special Promotion for them to come in for a treatment.

4.Provide the Best Service. This truly is an oldie but a goodie. Giving the best service and best quality speaks volumes about who you are. It provides a great sense of value to your client who feels they have received that extra special treatment. Who wouldnt want to stay a loyal client to someone who provides exceptional service and great results? And whats more, they are going to feel more comfortable referring their friends to you. So provide quality and great service and the money will follow.

5.Internet Marketing. Consumers are quickly changing their behaviours in looking for local products and services. The internet is now the most powerful advertising and marketing platform in the world. Your business needs to have a marketing website and that website needs to be positioned on the front page of Google for the best results. The investment may be a little high at the outset, but the return on your investment will quickly turn that in to your advantage. Find a good Internet Marketing Consultant NOT A WEB DESIGNER.

6.Joint Ventures. Who can you joint venture with for a mutual benefit? They dont have to be in the same industry. What about the local 5 star Hotel, or the local New Car Dealer? Set up a system where you provide a coupon for a Free Hair Treatment and a basket of products for their premium clients of the month? How many of those clients will come in for the Free treatment and their basket of goodies? Most of them. Then it is up to you to provide that exceptional service and quality to then retain that person as a client.

7.Conversion and Retention Rate. Look closely at the rate of conversion from enquiry to becoming a client. If you are having plenty of enquiry and yet no conversions then ask yourself why. What are you and your staff saying or projecting to your prospect that do not want to do business with you. This could be the turning point in your business if you understand where youre going wrong and how to fix it. Also look closely at your retention rate. Contact the clients who have not returned and ask them to help your quality assurance for your business. Ask a few quick questions around what they liked and disliked about your hair salon. This is valuable information and should be able to really improve your business.

These simple strategies can help your Hair Salon Marketing immensely and if implemented you will certainly see a positive change in your business. Every single person in your salon needs to be on the same level as you. Customer care needs to be a priority at every step of your business.

Every success to you and your business. Implement the simple Hair Salon Marketing strategies and watch your business explode.

Welder Generator Innovation in Technology

Innovation
in the welding industry has brought to several better, higher quality
machines that execute the job at less cost and less fuss. Welding is an
art wherein two or more metal or alloy work pieces are joined together
with the aid of a molten solution.

Welding
helps in joining metals together. The professionals of this field face
dangers everyday. This profession is incredibly demanding and the need
to adopt proper safety measures is necessary all the times. This concept
is predominantly used in every heavy manufacturing industry that relies
upon iron, steel, and other metals for production of their products or
services. To produce that much intensity of heat and light energy, you
need a power source that supplies electricity or power. This is the
place where generators are used in welding. Generators are such devices
that act as the power supply unit for various manufacturing processes.
The welding work might be impossible without it. The generators used to
execute these tasks depend upon a fuel supply to create the electric
supply for the welding process. Diesel generators are given more
priority by most of the heavy manufacturing industry as they provide
sufficient energy supply.

Welder generators that
are used in the factory found more beneficial for you as you can easily
carry out your manufacturing tasks quite easily and at the same time
save some finances from your budget as the cost of diesel is quite
cheap. Different types of generators are used today in the art of
welding. There are many factories which prefer diesel generators in
compared with gas generators due to their high energy density, heavy
diesel fuel, oiler and high boiling point. Other reason of choosing this
fuel running generator for the welding purpose include emit of less
flame and therefore can work for longer duration using minimum amount of
fuel supply and also very easy to maintain it. The users as well need
not to worry about its maintenance.

The generators basically come
with two types of flames. The closed flames are predominantly silent
and thus heavily used for residential and small office purposes. The
users need to be very careful in operating the generators in the factory
and therefore require proper trained employees. It is always good to
consider good quality of welder generator which is also
easy to maintain. Recent welders using advanced electronics including
generators that help them to provide the same amperage by running off of
normal household current instead of 220v.

Contacting
welding supplies is the best option to complete a job thoroughly and
professionally. It has often seen that almost all the welders promises
you the best service using right tools and equipment. However, you can
choose several high qualities of services visiting several websites that
promises you the high quality of work services. Moreover, you can
compare their service charges and work efficiency reading several
reviews and articles etc.

welder generator

Aligning Investment Banking Fees with Client Interests

As a boutique investment bank, we expend a lot of effort providing high quality advice and service to our middle-market investment bank clients. We understand the need to align our investment banking services and fees with our clients’ interests, because ultimately, we act as our clients’ advocate. Completing transactions is difficult; we need to be working together. The following is a brief primer related to investment banking fees.

Retainer A credible middle market investment bank will charge a non-refundable retainer. There are two primary reasons for the retainer: (1) it covers the time and expense incurred in preparing the client to go to market and (2) it serves as a screening mechanism to ensure that the client is committed to the transaction. This retainer may be paid as a lump sum, over time or based on achievement of certain activities associated with the transaction process. This retainer should represent a minor portion of the overall fee. Sometimes retainers or portions of retainers are credited toward the success fee.

Success Fee The success fee, representing the majority of compensation, is tied to successful completion of a transaction and is structured as a percentage of the deal size. For capital raises, a fee percentage is applied to the amount of capital raised. The fee percentage increases as one moves from raising senior debt (perceived as less risky and ranges from 1%-2%) to junior debt (more risky) to equity (perceived as most risky and ranges from 5%-10%). Some fee arrangements include an “equity kicker” in the form of warrants. The size of the deal may also influence the fee percentage; the larger the deal the smaller the percentage. For merger and acquisition services, the fee percentage is applied to the overall size of the transaction. Although many business brokers refer to the Lehman formula, few mid-market investment banks use this structure. Instead, they may quote a straight fee percentage or a performance based progressive fee, which increases based on achieving a certain valuation target. The higher the companys valuation (the more dollars the seller puts in his pocket), the higher the investment bankers fee percentage. Progressive fee arrangements provide a strong incentive for the investment banker while aligning the parties’ interests in maximizing the value of the transaction to the client’s owners.

Final Comments. As with most things in life, keep the fee arrangement simple. Haggling over unique, low probability circumstances or creating complex fee structures generally backfires. Complex arrangements tend to cause uncertainty and can result in lack of motivation and focus from the investment banker, not what the client desires. You get what you pay for. Expect to pay a reasonable, market fee. Receiving an engagement letter containing a low fee (potentially with no retainer), indicates a low level of sophistication. Conversely, an engagement letter quoting an out-of-market high fee indicates someone wanting to take advantage of a client. These are not investment bankers you want handling your important deal.

About Wilcox | Swartzwelder & Co. Wilcox Swartzwelder and Co. based in Dallas, Texas, is a boutique investment bank providing merger and acquisition services and corporate finance advisory services to middle market companies in the energy, industrial and infrastructure sector. The Firm delivers a high level of personal service, in-depth industry knowledge, rigorous transaction execution and superior results. Principals have successfully completed almost 100 transactions with aggregate value in excess of $3.6 billion.

Mr. Jason Wilcox 433 E. Las Colinas Blvd. Waterway Tower, Suite 1200 Irving, TX 75039 972-831-1300 www.ws-ibank.com

Securities offered through Petro Growth Energy Advisors, LLC., member FINRA/SIPC.

Set Up Your Sales Department For Success With High Quality It Marketing Services

IT firm sales department managers everywhere have come back from their holiday breaks with renewed vigor at the prospect for increased demand generation and sales growth for 2011, but for a number of these managers, despite seemingly sound sales strategies, ultimate sales growth will be disappointing. For others, 2011 will be a stellar year, and the difference between success and disappointment in 2011 may come down to the selection of high quality IT marketing services.

The recent adverse winter weather conditions across much of the United States have cast a dark omen for sales departments, especially those departments who are not proactive enough and perhaps open to changing strategies for sales growth and sales ROI. However, despite the horrible weather and less-than-optimal sales results, brighter days can come for companies who shift their strategies and set up their sales departments for success; doing so is easier said than done, but the challenge of formulating a winning sales strategy for 2011 can be made much simpler with a little help from outside sources, namely those firms who offer high quality and cost-effective IT marketing services. Undoubtedly, moving forward with an outsourced marketing service may be the smartest decision a sales department leader can make in 2011, and for a number of managers, such a move will prove to be very fruitful as companies will be able to see improved demand generation, lower sales costs, and improved growth.

Is your sales department set up for success this year? If the budget of your department is limiting and/or your company is in need of improved demand generation and ultimately, improved sales results, then looking to a high quality IT marketing services firm for assistance is without a doubt the right move to make, although of course, partnering with the right sales services firm is of utmost importance if any progress in gaining clients in an optimal fashion is to be enjoyed.

How can your company begin researching the benefits and potential risks of IT marketing services? Quite simply: continue to browse through the SalesStaff website for more information regarding how IT sales outsourcing companies can help your firm reach its true potential. Be sure to learn more today, or if you have any questions or would like to move forward with a high quality demand generation solution, simply contact SalesStaff directly by phone or email.

The Basics Of Investment Banking

You might be asked if you’ll find any other firms or companies which you are interviewing with. If you happen to be interviewing along with other investment banks, you can be honest and say that you’re taking the opportunity to be able to know an investment banking landscape. You wish to communicate that you just’re most interested inside the firm you happen to be speaking with and be able to give good reasons why.

It is an actual estate investment and finance company that invests in and actively manages a portfolio of property securities, loans, excess mortgage servicing rights and also other real estate related assets. The company primarily invests by 50 % distinct areas: Residential Servicing and Securities and second Commercial Real Estate Debt and Other Assets. It trades stable long term cashflow and employs conservative capital structures to generate returns throughout different interest rate environments.

Things may even go wrong in fast-paced industries which are as fast because industry of Gary Silversmith Washington DC. In the month of March of the year 2002, the main executive of these time of Credit Suisse First Boston, John Mack had made an announcement actually facing a cost related problem. He had turn into a part inside summer season in the year 2001, to ensure that he can set straight the blunders which in fact had been committed inside rein of his predecessor, Allen Wheat. One with the main aftermaths of his time was the worth of around 13 billion dollars on making acquisition of Donaldson, Lufkin & Jenrette after they were already facing a challenge and had seen a loss in 1 billion dollars.

A Banking career in commercial banking gives a wide array of banking services for example opening current and savings accounts, loans, credit cards and also other banking services. Financial job opportunities options available in this area include operations managers, branch managers, marketing managers, loan managers, bank tellers and the like. Highly skilled and talented individuals can progress rapidly from a local banking branch to some leading position in banking headquarters. Such an advance could expose the talented professional to other areas within financial job opportunities including investment banking and international finance.

An example of an non-traded investment trust with a high dividend yield is Inland American with $10.8 billion (,7.2 billion) in assets that have an annualised yield of 6.9 pecent in the end from the third quarter of their fiscal 2012. Bycomparison, the dividend yield with the BBREIT index,which include 129 public investment trusts, was 3.5 percent to the same period. Inland American is one in the non-listed REITs that’s already considering its exit options. The firm is dealing with investment banking professionals to discover the best option for returning money-back to investors.

In addition to SEC filings such as the 10-K, you will find a lot of online databases with tools that might help identify an arrangement of comps to suit your needs. Unfortunately, many of those databases need a subscription, so few people outside of an investment bank gain access to them.

In addition to comps, analysts could be called upon to arrange a discounted income analysis (DCF) to get a pitch book. A DCF model is a bit more involved and requirements putting together financial projections for any company, calculating its weighted average price of capital (WACC) and utilizing it to discount the money flows to ascertain its value.

As simple mainly because it sounds, though, preparing pitch books is no easy task. The bread and butter from the analyst position could be the comparable companies analysis – or “comps.” Comps are a valuation methodology in which public companies which can be similar for the company under consideration are utilized to create multiples from that the value in the company could be extrapolated.

The Power of Techniques for Anger Management

It is a frustrating time when you are boiling with anger. However, there are things you do to get things under control. There are techniques for anger management that you use that puts you back in charge and lets you get rid of your anger. This group of rituals come in the form of questions that you ask yourself when you are about the task of keeping your anger under control.

Asking yourself a question about the time to come is one techniques for anger management. There is what I call the two weeks from now question. It asks you, what the difference is that this thing will make in two weeks? Consider it, it is a pertinent question. If in fourteen days, you think that the event will not be remembered, then there is nothing for you to be upset about. On the other hand, if it is a situation that in two weeks time today’s’ matters are still important, then you know that you should not become angry, but you should be using an emotion superior to anger to temper it with.

If a situation is that two weeks later still makes a difference you should remember that resolutions you make when angry tend to be poor ones. Angry techniques for anger management are often not good ones. It is a fact that you will make better decisions when you are calm and controlled.

Your relationship with whoever is another contemplation you need to make when you start to get angry and need a technique for anger management. You would ask how is this reaction going to affect my relationship with the people I am mad at. If the relationship is important then you need to use other emotions than anger to fix the problem. When an event happens and anger is the natural choice then so it is, but still your responses should be cunning enough so that you do not kill the relationships you are trying to keep.

To put it in other words, be angry, but still do what is calculated for your success. You must conduct yourself with such skill that it appears as if you are not angry at all.

Do I have to be angry is another question? You can ask yourself also do I have to be angry right now, or better, do I need to be angry at all? You are looking at yourself to see if your anger is being wasted on a situation that does not deserve your attention.

When the circumstances and people are not really important, then anger is only a set back to you. In this event, all you would be doing is giving anger time to learn how to get you to act out. But always remember that what makes you angry can control you.

Use the techniques for anger management as instructed and ask yourself these questions. Use them regularly when you have to confront your anger. They will help you stay in control.

As for you though, if you want to be expressing your anger properly in less than 48 hours, go to http://www.the-anger-management-store.com, I have more free videos there that tell you more about it.

Internet Marketing Strategy – Write And Market Short Reports To Build Your Online Business Quickly

I have now written about 10 short reports, and I will tell that they have generated lots of income for me since I first got started with this in 2006. My most popular ones are my short reports on membership sites, affiliate marketing, and how to get started with an online business. You can learn how to write your own profit generating reports in less time than you might think.

You can decide whether to give away or sell the reports you write. I prefer to give mine away for a few different reasons. The main reason is that many more people will be able to read my reports if I make them available at no cost. These readers are also more likely to give them away to others who they know. The result is that my short report ends up in the hands of people who would otherwise never have connected with me. That is the beginning of viral marketing, especially if what you write in your report is considered good enough to share.

Keep in mind that you will want to focus on a narrow topic in your report. Instead of writing about an overall general topic, keep it niched down so that it is more specific. This will establish your credibility as a specialist in this area, and make both you and your information more sought after in the marketplace. Include some affiliate links in your report, and make sure they are appropriate to what you are writing about. This is one way that you will earn income from your writing for years to come. No more than one affiliate link per page is a good rule of thumb with this.

Also be sure that your contact information is on each page. Imagine someone printing out your report and giving it to a friend. Then, imagine that person dropping it on the floor and picking up a few pages later on, maybe even months from now. If they do not have your name, website, and other information, they will never be able to connect with you. This is simple enough to include in your footer and header. Do the research you need in order to include as much valuable information as possible in your short report. Most of mine tend to be about ten pages long, but yours should only be as long as is necessary to provide the information your prospect would need to understand your topic.

I encourage you to make a schedule for yourself so that you can create one new report each month. Decide how you will market it and see how quickly your business will grow.

Anger Management Techniques Treat Depression to Treat Anger

How is this for a head turner – the best anger management technique for some people may be to treat them for depression.

Depression, goes the old saying, is anger turned inward. In my experience, its just the opposite – anger is depression turned outward.

Where am I coming from? Well, everyday life for people who are depressed is experienced as being much more stressful than for people who are not depressed. When you get stressed out, adrenaline and cortisol, which are the hormones which prime you for flight or fight, are released. Your brain looks at this release of these hormones and literally thinks “if these hormones are there, danger must be afoot” and starts to look for it. Now, remember anger, while an emotion, is functionally a protective response to a perceived hurt or threat.

So, here you are, depressed, your body feels stressed by everyday life, your brain looks for danger and along comes one of those little bumps in the road that we all have every day. What happens? The stress level becomes too much and your brain thinks there is a real danger and you get angry.

There are some studies which have indicated that roughly 40 – 60% of people who are depressed appear to struggle with anger management. These people may oftentimes seem chronically crabby or edgy because life is experienced as so stressful. The sad part is that, since the anger management problem is not recognized for what it is, these people are often shunned which makes them feel worse about themselves, more depressed and more crabby. Its a self perpetuating cycle.

As I’ve written about before – anger management problems are often misinterpreted as a character flaw or as the problem itself when in reality the anger management problem is a symptom of something else.

So, if there is someone you know who is perpetually crabby, try to help them evaluated for depression. It may be the best anger management technique you can show them.

Ready Pleated Saris – Dazzling Innovation in Saris World

Ready
pleated saris are an outstanding and a dazzling innovation in the saris
world. No attire can beat the royal saris with its richness and grace.
Keeping in mind the shortage of time and unawareness about draping the
sari among modern era women, designers came up with perfect pleated
saree, that is a ready to wear sari in a couple of minutes.

Saris
are worn by women since ages. This attire is considered to be the apt
one for any formal occasion, a wedding party, festivals, anniversaries,
etc. The attire beholds its position firmly irrespective of going and
coming of various trends, traditions and fashions.

No doubt,
every woman love to done up in saris, but due to complexity of draping a
sari, the modern era women generally step behind and unenthusiastically
chose any other attire. A normal sari essentially takes 15 to 20
minutes to drape up gracefully and that too with an expertise hand. To
form pleats nicely and drape the sari gracefully over your shoulders and
around your waist is an uphill task.

The attire loses its charm
when not donned up well. No matter how expensive the saree is, when not
draped nicely definitely gives an awful look and even the wearer loses
his confidence in carrying it.

Well to solve your problem in a
magnificent way, the fashion designers have given ready pleated sarees,
where you need to spend just few seconds and you find yourself draped up
in sari gracefully and that too with perfect pleats. It’s one of the
easiest ways to look adorable and attractive and yes that too
effortlessly.

In
ready pleated sarees, pleats are already formed up without any
botheration left for you to form them. You just need to wear these ready
pleated saris over your petticoat as a skirt, taking the pallu over the
shoulders and here you are done for any occasion. This is the reason,
this is so called as ready to wear sari.

Ready pleated sarees
come in varied colors and fabrics like silk, georgette, net, crepe.
These are embroidered; other embellishments such as sequins, zari
zardosi, patch work, appliques, thread work, gold work, and lace work
are also used to make these sarees look more appealing.

Colors
are known as the crown of beauty. A royal blue color sari made of
georgette or crepe would look gorgeous and give a two-toned effect.

Innovation -The Key to Indias Growth

Has “innovation” become yet another buzzword today, a passing fad… or is it truly the engine of growth?

While
one study published by Businessweek in association with Boston
Consulting Group reveals that 25% of new products launched by
established companies generate enthusiasm amongst users owing to
appropriate utilization of business innovation techniques, another
recent survey revealed that there was contention around the word
“innovation” itself, with 60% of respondents choosing to add their own
definitions. A majority looked at ideas from other domains instead of
brainstorming, prototyping, experimentation or collaboration (as a
technique for finding ideas). Further, most people ranked DaVinci as the
greatest innovator, followed by Edison and Steve Jobs (most didn’t know
who Tesla was)! On a side-note, how many of us can even name five
contemporary Indian scientists?

It is not surprising therefore, to
see many MNCs recently setting up Innovation Centres and Hubs in India,
but not even a single new product idea has come out from them as yet.
Many firms come out with an improvement over an existing product line
and tout that as an “innovation”. Clearly, most seem to be just paying
lip-service or trying to ride this latest bandwagon without the
slightest clue how to really go about the business of innovation.

One
can take a cue from leading global giants such as 3M, Xerox Parc, and
Ideo who are well known for giving us scotch-tape, photocopiers, and
stupendous designs. But not many know that Xerox Parc, for example, have
also come up with innovations such as laser printing, Ethernet, the
modern personal computer, graphical user interface (GUI),
object-oriented programming, ubiquitous computing, amorphous silicon
(a-Si) applications, and advancing very-large-scale-integration (VLSI)
for semiconductors, to name a few.

Some of these innovations had
the power to change the world. How many such examples can we cite coming
out from India or from an Indian company? As a nation, we already have
some of the most talented scientists, academicians, researchers and
engineers along with enough investors, VCs, funding, grants and seed
capital to make it all happen. Yet how many ‘Google’s or ‘Facebook’s
have we launched in the global markets? As the survey mentioned above
revealed, we are happy to “look at ideas from others instead of
brainstorming ourselves” – quite a sorry state of affairs for a country
poised to become the economic powerhouse of this century.

We need
to only look at the history of innovations and new product or technology
launches in US and Europe and correlate that data with the economic
progress of these markets to believe and understand that innovation
really does have the power to bring about a radical change and how it
does so.

However,
all is not lost, as there are a few companies in India such as UNIKEN
(technology innovation solution providers) and Hexolabs (of Mobile
Antakshari fame) who are working in niche areas but growing rapidly and
impacting global markets in an unprecedented way.

Uniken’s
Innovation Centre (located in Pune), is ready with a line of 20-30
innovations of which only two product applications have been launched so
far, and have already become runaway successes! VPSI (Virtual Private
Secure Internet) and TruBank secure internet banking solution are based
on the REL-ID mutual authentication and encryption protocol. This
technology has the potential to be a game-changer in the global BFSI
industry, with most of the leading banks in India having chosen to
deploy the same to protect their customers from cyber fraud and phishing
attacks.

Other innovations by Uniken cut across industry
verticals and have multiple applications – such as Hand Geometry
Biometric Verification System, a micro-AC, solar-powered farming and so
on. And most people would not even have heard about this company that
claims to be the only company in India which is in the “business of
innovation” and has some of the leading experts like Dr. Whitfield
Diffie and Dr. Pat Shankar on its Scientific Advisory Board.

As a
country we have to make a concerted effort to stop being experts at
imitation and start becoming masters of innovation, if we have to
leap-frog an entire generation of technological advances. And our
innovations should focus on developing technology and tools that can
improve the quality of life, make things simpler, better and easier –
and only then would we have created something that has the power to
bring about change.�