Nagpur Promising City For Investment In India

Nagpur, referred to as the ‘orange city’, is located in Maharashtra. It is a major city and contributes heavily to the state economy. In fact, it is known as the second capital of Maharashtra. It is emerging as the most promising location for investment in India. The infrastructure development is leading cause for Nagpur as an investment destination in India.

Many IT and IT related companies have established base in Nagpur. Great infrastructure coupled with skilled labor is the chief reason for Nagpur being held as a preferred destination. It fully satisfies the pre-requisites of the IT industry; i.e. power and connectivity. IT majors such as Wipro, Infosys, and HCL have already established their centers in Nagpur and many others are following suit. This industry offers great investment potential and growth prospects.

Nagpur also has many specialized and premier institutes. These top-notch institutes are the major reason why there is an abundance of professionals available in Nagpur. Foreign investors can also look at investing in the education sector owing to Nagpur’s excellent infrastructure. Also, the government has relaxed some FDI norms for investing which is an added stimulus to invest in this sector.

The real estate sector in Nagpur is going through a boom time. The MIHAN (Multi Modal International Hub and Airport for Nagpur) is a project that is going to boost the real estate sector further. The International Airport is also going to be set up as a part of the MIHAN project which will further boost the prospects of Nagpur.

MIHAN is also set to have an Information Technology Center, a captive power and a health center along with other manufacturing units. The infrastructure is supposed to be top notch and up to international standards. This project will transform the landscape of Nagpur. Thus, the real estate sector offers good prospects and potential for investment with more government initiatives such as these.

The transport industry is yet another area for foreign investment. To keep pace with the industrialization and establish Nagpur as a world-class city, the transport avenues are going to need up-grades. Hence, this sector has the potential for foreign investment and expertise.

The tourism industry is an area for investment, too. This sector has already garnered 120 million dollars. Nagpur has many popular tourist locations such as the Ambazari Lake, Balaji Mandir and the Sitabuldi Fort. Tourists visit Nagpur frequently, especially during the winter season. This is another major area one can look to invest in.

Agriculture is a significant contributor to the economy of Nagpur. Crops such as sugarcane, wheat, pulses, and cotton are grown here. Nagpur is especially famous for its oranges worldwide. Hence, the agricultural sector is also a great avenue for investment.

Owing to its strategic location, it can also be used as a multi-model trans-shipment center for agro and industrial commodities within India. It can also act as an international complex for cargo products.

Nagpur offers a plethora of options and foreign investors can look to invest in the above mentioned areas and avenues in Nagpur to reap multiple benefits.

Custom T-shirts – Great Marketing Strategy

The financial status of the world is not stable right now, and the businesses are getting affected. All types of business owners whether small or big are searching for new ways to increase their sales and income. Marketing and promotions are very essential tactics to ensure the smooth flow of income and this is the reason most of the businesses prefer to purchase and design their companys t-shirts for promotion. Custom t-shirts will help to achieve good results in market. If you are searching for a way to increase your sales and income then distributing personalized t-shirts is one of the best ways to promote your company.

Custom t-shirt printing is very common for businesses and sports teams. The t-shirt that has a logo of their company or team imprinted on it is a best way to get your name out there. This is the latest trend and is being accepted by young sports person or companies all over the world. The elements used in manufacturing these t-shirts are similar to those incorporated by designer brands. The importance and efficiency of custom screen printing can never be underrated and that is the reason many companies make sure that they can design and manufacture such t-shirts during their product launch or event. By creating your own design on behalf of the company you can share the credit of lowering the companys expenses.

The embroidery that is being done must be very striking and pleasing on personalized t-shirts. Therefore, many shirt manufacturers embroider their essential and popular designs on t-shirts. So if you are thinking of having a simple and decent t-shirt then you can opt for custom embroidery to display a beautiful design on your t-shirt which will look more corporate like.

You must know a few things before customizing t-shirts for your company or team. First select the most attractive design for your custom screen printing, check the designs made by other companies or competitors for their events and then decide if the design is for you. Go for light color shades to make it look different because many companies use dark colors. Do not negotiate with quality and comfort of the t-shirt material. Try hard to give your personalized t-shirt to the potential customers for free; this will help you to increase your reputation and customers. If you are searching for custom t-shirt printing services to design your company t-shirts with good quality and affordable prices, then market your custom t shirt today. There are many companies which offer custom t-shirt printing at reasonable prices. You can even ask for recommendations from your friends or can check it in newspapers. The best way to search for these services is an online search. Many t-shirt printing companies have launched their
website which makes it easy for the customers to design and order their product at the same time. You can also compare the prices of one store with another and then select the online store according to your convenience.

One of the best online stores is InkImprints.com. It is your source for quality custom screen printing and embroidery. At this store you can design good quality custom t-shirts at an inexpensive price with the use of online tools available on their site. You can create your own t-shirts in just a few minutes with just a few simple clicks.

So, design your companys t-shirt and promote your company and observe the increase in profit.

Call To Action Important In Business Cards

When someone hands you their card, chances are you have put it straight into your pocket and have not even looked at it. Sometimes you even completely forgot about it only to find it in the trash. But if you put a strong call to action on your card, you can easily turn your card from being forgotten into something kept and remembered.
When creating business cards, its purpose should not only be to get your name and business name known in the market. Remember that your card is one of the most vital marketing tools you can use to promote your business. It should effectively motivate your prospects to take action.

Obviously, your business card should still have all the important contact details, logo, and maybe a tagline to draw customers in and make sure that they transact business with you. In doing so, you build a relationship with them and encourage them to keep your card instead of throwing them in the trash. You have to make them an offer they cannot refuse so they will take action at once.

Although a strong call to action is not something many business owners put in their card, but if you do this you are taking advantage of a big opportunity for your business. Keep in mind that this could be your first and last chance to get your target customers to look at your card, so you need to make it good.

You can consider inviting your prospects visit your web site to get a free sample. You can also ask them to present your card for a free estimate or get a special introductory price. You can even use your card as a coupon they can use for their first purchase. Whatever it is you offer, you need to make sure that you give your prospects a reason to visit your site or your store. The main idea here is to persuade potential customers to take some kind of action.

You can consider putting the call to action in front of your business card templates and be incorporated in your overall design. You can also present it at the back so your prospects will have a reason to turn your card over. Aside from the call to action, there are other things you can put at the back. For instance, you can list some of the products your offer and offer a discount on first time customers. You can also put a convincing testimonial and make an offer your prospects cannot resist. It is a good idea to put a time limit to your offer to add to the perceived value of your product or service.

Also, a guarantee that your product or service will be beneficial to people will help convince people to take action at once. Tell your customers that your offerings are what they need. Tell them the benefits they can get out of your products and this will surely encourage them to try out what you have to offer.

Remember to make the overall design of your card attractive and professional to look at. Tell people of the quality not only of your cards but of the products or services you offer as well. Keep in mind that your card represents you and your business, so look at it as a marketing opportunity to communicate essential information about your business to your customers or clients.

Common Hurdle For Sales Training

Common barriers to sales management are to learn to truly manage their Sales management team. Like a cricket coach, it is job to evaluate the talent of your sales team. A perfect way to start evaluating your sales team is to evaluate every member and assign them to 1 of 3 categories. This will permit the proper focus of the Sales enablement members as appropriate. A general mistake is to promote the achievement of Sales Performance Management representatives who want to move in senior management. Unfortunately, successful sales enablement representatives may be exactly the wrong member for Sales Performance Management. Often, aggressive sales rep wanted, features a lack of team players, and tends to have a big ego, which can be truly the wrong feature of a sales team manager.
Study shows that sales member will never reach their full potential in Sales Performance Management without a clear procedure calls that can follow and learn. Most sales member make the same mistakes over and over again without realizing it. Without a logical sales training to follow, not even able to identify specific problems, let alone fix it. A best sales training reflects the standards that make the purchasing decisions of customers. The nine acts of Action sales breaks sales calls in the most important component, the sequence in order of the top five of each customer purchasing decisions are made. In analyzing each segment of the call and the evidence on customer purchasing decisions, marketers can quickly identify problems and adjust salesperson’s behavior accordingly.
The 1st question asked by prospective employers usually focus on how to make sales and win new customers. Competing with firms that have years of experience in a particular industry is a difficult task. Hiring sales management team is often very expensive for most new or small firms, but the Internet offers the opportunity to gain sales without the high cost of sales team. Winning new clients and getting profitability very difficult for various firms- especially those that began operating. Effective use of search engines can make this task easier and the road to profitability.
Without sales best practices, the seller can see only one is if you win or lose the sale. If you do not know what went wrong or why you cannot improve their performance. Major architectural services faced a common problem. They have a problem trying to sell intangible services that seem more luxurious than necessity. The company’s growth has stopped and they were losing business to competitors, much less capable. The Board introduced two-day sales at the site of action of Sales management Training workshop for your sales people, sales best practices the sales process of action and documentation of best practices, sales of the firm. 12ve modules followed Skill Drill, further refining the new sales and sales skills related groups that have been acquired.

Getting Started Advertising Campaigns Firms

Over 8 years of experience in the advertising market, we have often seen that a beginner or small companies, advertising issues or deal with directors, managers or secretaries – people without experience and professional education in the field of advertising. So we decided to give a few tips for beginners colleagues. To begin with, the purpose of proposals on advertising and promotion, not even if we consider any one industry. In most cases, a lot depends on how the director sees the issue of the promotion of the company: there are progressive managers who are willing to use all kinds of advertising, and there are those who believe that the revenue depends entirely on the sales manager and is not ready to spend money on promotion. Both have their pros and cons.
There are managers and companies that, having reached a certain level, not particularly want to “splurge” on development – and they so happy with everything. So, first of all, you need to define the goals of the director, and find out what the “victim” is ready to go.
At the next stage, assess the level of development of the city / region, the number and degree of competitiveness of other companies in your industry, the consumer market (need for your products / services, how often they are prepared to pay, who pays and decides on acquisition). Then you need to define multiple audiences to which you direct your efforts.
Very often you can hear from clients: “Among our customers there are the students, and grandmother, and top managers.”In fact, this means that their consumers are 3 different audiences, which are formed not only by separating by gender, age and employment. Recommended audience to use when analyzing parameters such as personal interests, preferences for leisure activities and recreation, social circle, place and living conditions, family income, source of income and preferences in spending money. Once you have managed to classify customers and find out what unites and divides, to identify areas of advertising: TV , radio , newspapers, magazines, Internet, outdoor advertising, transportation , shopping, leisure, work / training.
For more effective media planning to highlight several types of advertising media that will be shared and differentiated for CA, determine the period, intensity, possible budget and make a rough plan of accommodation. Then join in drafting the advertising message – a unique selling proposition (try to put the text in 23 words). In a message, highlight contact details, which will always be available: the site of the company, multi-line phones. Make a few choices of promotional materials:
Audio and video clips, 10, 15, 20 seconds, each of whom will serve a purpose: 20 seconds – an image, movie information, and 15 seconds – the information, 10 seconds – a reminder of the company;
For print media formats divide by 50, 100, 250 cm2. The layout can be specified more textual information, since the consumer has the time to explore the advertising message;
During layout for outdoor advertisers need to focus on the fact that the attention of the average consumer is not more than 5 seconds, so the emphasis should be placed on the unique selling proposition (product, price, terms of delivery), and the name of the company, its contacts (easy to remember). Format: A3, A1, 1,2 x1, 8 m, 6×3 m
Before placing an advertisement sure to test the site and telephone lines. Next you need to organize monitoring of incoming calls, attendance outlets and website.
In the PR-promoting recommend the following steps:
Regularly post news on the company’s website;
Publish information and articles on relevant and popular websites;
Publish articles and opinions of experts in specialized print media;
Include event-related stories in television news programs (opening of a store / office, participated in the exhibition and other events of which are significant for the industry and the public);
For business, designed for the end user, be sure to have a page on the social networks;
When the company consolidated and will take its place in the market, pay attention to the sponsorship packages in the media, as well as participation in socially significant events (city festivals, exhibitions, sporting events, etc.).
To create a team spirit equips the space of sales offices and corporate products: print presentations, catalogs, packages, candy, pens, stationery, corporate clothing, flags, business cards, envelopes, corners, blocks, scarves, badge, ties and other necessary details.
When your company will grow and logo will serve as a brand, then joins in the development of corporate identity, brand book, as well as the registration of copyright on the name and logo.
To analyze the effectiveness of advertising media planning is necessary to keep track of where you will learn about customers and analyze sales and promotional activity every 3 months to make adjustments to the advertising campaign, as appropriate, and taking into account the production capacity and seasonal factors.

Aerial Advertising – Steps for Promoting Your Business

Airplane banner advertisements are not only inexpensive but effective also. It is almost impossible for anyone to ignore a banner flying only 1000 feet high in the air behind an airplane. The buzzing sound of the plane attracts the attention of everyone on the ground and they will surely read the message on the banner promoting your business.

Traditional media has been used by the people to promote their business for many years, but with the changing times you have to change your policies, try something different and new for a change. It is certain that the banner towed to the airplane will be read by more than 90% of the crowd, but the question is will it be remembered by them? Surveys have shown that aerial banners have a very high recall value, however, the key of this recall lies in the design of the banner.

When you are opting for aerial marketing, your first and foremost concern should be the design of the banner. You should be very clear and specific about the message you want to be shown on the banner. If the aerial advertising company you are hiring is well equipped and experienced, it shall know what is most suited for your ad campaign but you have to give them your requirements and ideas first.

Second consideration you need to take into account is your goal; it should be crystal clear. Aerial ads can be more than 100 feet long, enough for quite long messages. But if you keep it simple and precise, the message will be conveyed more effectively.

Third step is identifying a target marketplace with maximum number of possible consumers. Your airplane banner can be flown over any venue including beaches, sporting events, concerts, rush hour traffic or any other festival. However, for your ad campaign to bring the maximum responses, you should be sure that the crowd has something for your business. An experienced advertising company will know this more than anyone else, seek their help.

Fourth step is the appearance of your banner. The themes, color schemes, can make it more attractive and catchy. If you know how you want your ad to look you can design it yourself on a computer and then present this draft to the advertising company. If you are not sure, the advertising company will do this for you, you just have to provide them your artwork or business theme on a CD or via email. The banner designing process can take up to ten days, so contact the firm well before the campaign starts.

On average each viewer gets 17 seconds of read time for an airplane banner, this time span might sound very brief but the viewers pay uninterrupted and undivided attention. Furthermore, the airplane will fly again and again and the viewers will get ample chances to view your banner until it is imprinted on the screen of their mind.

If you want to promote your business in the most cost-effective and intriguing manner, all you have to do is to hire a professional aerial advertising company which will do everything from designing, logistics to flying you banner over the consumers head.

Anger Management Strategies

By giving helpful directions that come from successful anger management strategies, this article helps you control your anger. I am sure that if someone lets us down to us we all get mad and want to lash out at the people responsible for it. This is not the answer and this article uncovers tips on how to respond to these situations.

I used to be very easily affronted and could not believe that some people were treating me contemptuously in the way they were. I felt like I wanted to teach them all a lesson that would teach them to convert their evil ways. And at the time, the only anger management strategies I could think of were to react by threatening them or being violent toward them. These ways were not the proper to handle it, but that is all the anger management I knew.

For example, there was a time where I had felt robbed of a large amount of money. When I realized that I was not going to have my money recompensed, after doing all I knew to do, I became more and more angry and began to plan my revenge. To make the situation even worse I became angrier when I found out that the company was very rich but still there was nothing I could do.

Today the event means nothing much to me, but to calm down I needed to use a combination of anger management strategies. But I still need to make sure that the episode is finished in my mind and that no anger from it can inflame my body. I have made up my mind to let nature do its work, all I am doing is letting go of the care of the situation. And you too have to learn to do this same thing.

If your wife annoys you, there are effective anger management strategies where you walk away and compose yourself. Another of the more advantageous strategies is to count to ten. Make sure that you put this one into practice, it is a powerful strategy.

Being angry, like how I was, was bad for my health and it caused me to be depressed and to lose sleep.

Another of the advantageous anger management strategies is to look at people as if they were apples in a bucket. When you count ten apples, three are going to be rotten. And rather than be angry at the rotten apples, I learned to let myself feel sorry for them. I treat people the same way.

When I do this, I feel like I can live life more effortlessly this way I only wish I had this as one of my anger management strategies years ago.

As for you though, if you want to be expressing your anger properly in less than 48 hours, go to http://www.the-anger-management-store.com, I have more free videos there that tell you more about it.

Leveraging The Process Of Open Innovation

In today’s fast paced and competitive world, do you know what
is the main objective of most organizations? It is not being able to
cater to the service and product demands but every organization also
looks forward to establishing a personal connect with their target
consumers. Apart from offering quality products and services, it is also
crucial to address the audience in person and understand their pulse
i.e. knowing what keeps them connected to a brand and what does not.
Over the past few years, forward thinking enterprises have been relying
on the process of open innovation to attain this objective.

The
modern day process of idea management therefore is not only about
“thinking out of the box”, or jotting it down in a pen and paper and
executing the same within the confines of a conference room. It is all
about addressing the public at large and indulge in mass idea capture
that not only helps product development but also offers solutions for
daily life.

In early 2012 a conglomeration of four eminent
partners, namely Deloitte, Deutsche Telekom, HYVE and RWTH Aachen
University introduced their open innovation contest named ‘Find &
Follow for M2M’ (machine-to-machine communication) ideas and concepts.
By nature M2M is a next generation technology that enables devices to
communicate with each other. The specialty of this technology is that it
allows an individual to find and follow almost any conceivable entity
or object on this planet. The competition welcomes everyone to
contribute ideas for tracking anything in categories such as animals,
sports, healthcare, safety and security, nature, environment and many
more. Innovative ideas came from across the globe from Pakistan, India,
Nigeria, U.S and Germany with ideas such as Pizza Tracker and Remote
Parking Disk that can be put to daily use.


Furthermore, many companies tend to use the process of idea management
not only to solve daily issues but also to provide people with a better
and Eco friendly way of life. Apart from establishing deeper and
meaningful audience connect, these companies aim to improve the general
living and lifestyle standards and incorporate beneficial practices.


Plastic processing today is a major concern globally. World leader in
extrusion processes Reifenhauser, Germany launched an open innovation
contest making use of the crowd sourcing software to generate creative
ideas for plastic processing. In order to make optimum use of the
contest, participants were asked to focus on aspects such as the
products that can be produced with extrusion, fresh machine developments
that can be executed to the extrusion process for greater benefits and
so on. The outcome of the contest apart from hundreds of entries were
few winning and “out of the box” ideas that was adopted by the company
acknowledging the contributor.

Whether a company wants to
address global concerns, generic issues or develop a new product the
main objective of idea management is to come up with something
meaningful that benefits the world. However, companies need to keep in
mind that when it’s about benefiting the world then the best ideas come
from the people of this world. Hence, companies that are progressive in
nature know that ideas can be generated from anywhere and find creative
ways to tap into it.

When Science is Applied to Advertising and Marketing

This is the third article in a series of the history of advertising and marketing. We pick up the story from when John E. Kennedy exited Lord and Thomas leaving Albert Lasker with the monumental task of replacing him.

1908 Kennedy must have been a hard act to follow.

But Lasker did replace him with a man who made an even greater overall contribution to the advertising world than Kennedy did.

Kennedys replacement was called Claude C. Hopkins.

And what a true pioneer he proved to be.

Hes the man who inaugurated free sampling, risk-free trials, money-back guarantees, market testing, and much more.

Hopkins agreed with Kennedy on the Salesmanship on Paper philosophy, but where Kennedy was a one idea man, Hopkins had many ideas.

Hopkins reckoned that just placing ads and seeing what happened was futile. Pure guesswork. He wanted to measure everything that he did.

And we should all be glad that he did.

Hopkins wrote only two books but both were classics. His first: Scientific Advertising written in 1923 contained manyof his secrets that he found with his testing techniques. These secrets are still as valid today.

His second book, written in 1927, was an autobiography called: My Life in Advertising. Many regard this as the best advertising book ever written.

All top marketers regard Hopkins first book as their copywriting how-to bible.

And the late advertising great, David Ogilvy, had this to say about Scientific Advertising: Nobody should be allowed to have anything to do with advertising until he has read Scientific Advertising seven times it completely changed my life.

Jay Abraham, known as Americas #1 marketing wizard, had this to say: Claude Hopkins is the master of them all. His influence has easily added over $6m to my personal income..and still counting.

Hopkins created ad campaigns for many major US companies that are still going strong today. Companies such as Palmolive, Pepsodent, and Quaker Oats.

One of his secret strategies for creating more turnover for his clients was that of pre-emptive strikes.

By this strategy, he used to tell a story of how things were done in an industry and thus educate the customers. Any competitor could have told the same story but didn’t. and whoever did so first, gained the edge.

Hopkins stated in his books that a large part of advertising done at the time was based on the concept of: “Buy My Product” or “Come into My Store.” Lots of advertisers today make this same mistake. Are you one of them?

Customers are not fooled by this. They want to know: “What’s in it for me?”

Hopkins knew this and used this psychology to grow Van Camp’s pork and bean business. After his research, Hopkins found that 94% of housewives were baking their own beans at home and only 6% were buying canned beans.

But Hopkins realized that everybody advertising canned beans merely stated: “Buy My Brand.” Nobody explained what the benefit of their product was.

Management Journals And The Purpose Behind Writing Them

There are different journals that are written from time to time and there is a definite purpose that is fetched by writing a journal. There is something that people try to achieve by writing a journal and when it comes to International Management Journals, there is something more that what seems to be the purpose of writing a journal. A journal that records the life work of a person or is a record of the days and events in the life of a person can be called a professional journal because it serves the purpose o bringing out the professional as well as the personal information about a person or an individual. There are different kinds of journals written by people and they can serve as the roots of introducing some of the most basic traits about an individual. The mind and the journey of life of an individual is something that requires the correct opening so that whatever is there in the ever expanding mind and the emotional journey of life can be revealed in the most appropriate manner. Journals of different kinds present a specific view regarding the topic that is the subject of the journal and it is only because of this reason that journals are becoming so very popular among people and even among businessmen and authors.

There are the Management Journals that are found to present the technicalities and the minute details associated with the topic of management and at the same time it has also been found that these journals specifically point out at the basic points that are needed to be known to people so that they may be able o manage and carry o their business in the most efficient manner. Management skills are very important to be there in a good businessman and for serving such a purpose it is important that these people know the details of management and are able to go through the key points of management found in the management journals. Journals are very good implications of the points that can be useful for a person o have a very clear understanding about the key points associated with management and therefore they can be very relevantly used for getting through the serious problems that have to be undergone while managing any kind of a business.

A Journal of Management usually presents cutting edge research about the thoughts and the techniques that should be used in managing any kind of a business and at the same time it also aims at providing a theatrical review of the general points that can be assimilated with the meaning and the definition of management. The qualitative, quantitative and combination methods of management are presented in a very specific manner in the management journals and it is only because of this reason that it is recommended or industrialists to have a very good idea regarding the aspects of management and the ways that can be used in getting through management in its extreme case.