Subway Advertising

When you have a product or service that you want to talk about, advertising becomes the strongest tool. It will help you promote your business, attract more customers, improve sales, and increase your revenue. And one of the different types or mediums of advertising is subway advertising. Subway advertising is a very strong medium since it is not confined to one location, or one kind of audience. The traditional form of subway advertisements are print ads within the stations, banner posters inside trains, and advertisements covering the outside of the trains. But with the advances of our technology, new types of subway advertisements have emerged.

With these new types of Subway Advertising, there is innovative technology that uses images in lit panels. There are also subway advertisements that use 500 to 1,000 feet of grimy underground subway tunnels to create advertising and marketing space. Riders will be caught off guard and end up seeing a full- motion ad for 15 to 30 seconds.

But why does this form of Advertising and Marketing work? Well, basically because it is able to cut through all the clutter and distractions of other mediums. Also today, so many people are ignoring traditional advertisements. So with this new form of out-of-home advertising, advertisers will be able to create ads that are surprising and practically irresistible to ignore. This type of advertising also does not hinder from the beauty if outdoor landscapes unlike billboards. So advertisers can be rest assured that no problems or controversies will arise such as those with billboard advertising.

Also, those who were able to see the subway advertising asked questions and complimented the brand for the cool new advertisements. They even wanted to see more. And the very positive responses from the target consumers mean big ad revenues for the brand. More than 80 percent of the consumers were able to remember the advertised product in subways and only 20 percent can recall TV ads. This shows how effective this medium of advertising can be in terms of achieving your advertising and marketing goals and objectives.

The greatest benefit of subway advertising is that it has the ability to monopolize the time and attention of the passers-by. Since there is little else to distract and there are no other stimulus that are fighting for the potential consumers attention, it becomes much easier to get complete control over the individual, which makes it possible to have a greater impact. The many uses, possibilities and opportunities of this medium makes subway advertising a much sought after medium.

For more Effective Advertising through subways, contact the Best Advertising Agency in your area who could offer you the services and resources that you need. Advertising is an essential part of a businesss success. In order for it to work, you would have to do it the right way. And for that to happen, you would need help. And thats what advertising agencies are for. So dont hesitate to call them because you need their knowledge and expertise to make your advertisements a success.

Revealing The 4 Critical Stages Of Growth In Every Successful Network Marketing Company

This is something that most establish network-marketing companies wont tell you about

According to MLM Next Step LTD:

In the early 1960s, franchising was a revolutionary new technology in business and it was also met with resistance. Newspapers and magazines wrote what a scam and rip-off franchising was. Stories of people who lost their life savings to some franchise were everywhere. There was a strong move to make franchising illegal. In fact, franchising actually came within 11 votes of being outlawed by Congress.
Today, this so-called scam is responsible for over 34 percent of all retail sales in North America. Franchises sell nearly 800 billion dollars worth of goods and services today. Every industry goes through an evolution similar to this. Chiropractors were considered quacks in the 1970s, the stock market was considered shady and a form of gambling and the first newspaper in British North America, The Public Occurrence (1690), was suppressed by the governor of Massachusetts. Now, we almost can’t do without these industries.

Formulation:

Creation of company: You must first create your company, along with a catchy name, as well as marketing tools.

Product management: Manage your products, whether they are your own or an affiliate product. Delete the ones that arent selling and market the ones that are!

Getting top gun recruiters into the company: You need a team to make your company successful. Getting the best recruiters on your team will bring you much closer to success.

Drafting out a compensation plan: How will you compensate those on your team while still making a profit?

Company is shown to the world: Get the word out about your company through PR. Begin with an eye-catching press release.

Concentration:

Formulation of a robust company
50% out network marketing companies go out of business in the first year.
80% of remaining network marketing company wont even get pass the 3rd year.
Those who pass the 2 most important criteria are game for great momentum growth.

Momentum:

1. Hit the masses.
2. Steep Surge of sales figure; imagine that of a tsunami wave.
3. This is where HUGE money was made.
4. Huge numbers of distributors join the company.

Stability:

Finally the network marketing company, which passes the formula, concentration and momentum stage, will reach stability stage.
There will still be growth in the company but not of huge proportions compared to the momentum stage.

Most importantly, what is in it for you? If you were to ever join a network marketing company, make sure you ride on the tsunami wave where it is in its infancy and enjoy the process. As technology is moving at a staggering speed, a company that uses Internet as a recruitment platform will go much further and faster.

Bhopal Attractive Investment Destination In India

Bhopal, located in central India, is the capital city of the Indian state of Madhya Pradesh. Also known as the Lake City of India, Bhopal has beautiful landscape that is dotted with many natural lakes.
Bhopal is divided into 6 major areas and around 75 suburbs. The major areas in Bhopal include New City and Old City. The economy of Bhopal is essentially divided into modern and traditional industries.
The prominent industries in the old city are those of cotton, electrical goods, jewelry and chemical. Some other industries are involved in cloth weaving, making sports equipment, sealing wax and making matches. The Old City also has many garages that specialize in automobile conversion and are popular for producing modified and tuned motorbikes, SUVs and cars.
On the other hand, being the state capital, it is of a more industrial nature and accommodates many reputed insurance companies, banks and other financial organizations.
M P Nagar is Bhopal’s most prominent commercial area and accommodates many reputed business houses.
Bharat Heavy Electricals Limited (BHEL), which is the largest manufacturing and engineering enterprise in India, has its unit in Bhopal. The industrial suburb of Bhopal is Mandideep, which accommodates many plants belonging to some of the esteemed companies including Eicher, Crompton Greaves, Procter & Gamble, Larsen & Turbo, Fujitsu and HEG.
The Madhya Pradesh State Electronics Development Corporation Ltd. is planning to develop an efficient Software & Hardware Technology Park in Bhopal. Multinational companies (MNCs) such as Taurus Microsystems, Fujitsu and Genpact are supposed to set up their centers in this Technology Park.
Some factors that make Bhopal an attractive prospect for investors are:
Strategic Geographic Location
Abundant and skilled man-power base
Availability of cheap labor
Availability of land at an affordable price
Peaceful political scenario and hence, peaceful law and order situation
Has a vibrant industrial base
Availability of rich and fertile land and natural resources
Apart from these, Bhopal has a well-developed industrial infrastructure that facilitates excellent interstate connectivity.
Roads in Bhopal have improved significantly in the past few years and are considered the best in the entire state. Bhopal also has National Highway 12 (NH12) passing through it and it connects it to the cities in to the east (Jabalpur) and west (Jaipur).
Bhopal, being a railway junction, has a well-developed rail network that connects it to other major Indian cities.
Bhopal also has a domestic airport called The Raja Bhoj Airport that’s located in proximity to the satellite suburb of Bairagarh. This airport has regular flights to and from major Indian cities such as Delhi, Mumbai, Indore, Ahmedabad, Raipur and Hyderabad. There are plans to turn this domestic airport into an international airport. Starting in 2010, this airport may have international flights operating to the Middle East.
Real Estate market in Bhopal
It would indeed be a wise option to invest in Bhopal real estate properties now when land prices are still low. Bhopal is developing rapidly. With many IT companies planning to set up their bases in Bhopal and other developmental measures on the cards, real estate prices in Bhopal are certain to increase. There are already many efficient and well-designed residential properties and commercial buildings and Special Economic Zones (SEZs) coming up in Bhopal.
Thus, this is the ideal time for investors to invest in Bhopal real estate properties, as they can reap huge benefits later. Investors can literally watch their money (property value) grow as the state government is investing an increasing amount of money to improve the city’s infrastructure, thereby increasing its value.

Resolving Global Concerns With Open Innovation

Scientific
technologies and internet advancements had made it easier for reputed
brands to attain success in terms of better revenues, marketing,
branding and product development. With great success comes greater
responsibilities. The responsibility of making the world a better place
to live. Corporations and institutions officially term this act as
“corporate social responsibility” where they give back to the society
whose resources have been used by them to achieve their objectives. In
addition to that, there are certain organizations that addresses
critical environmental and health concerns and resolve them. When it
comes to working things out, records have proven that open innovation is
the appropriate option.

Imagine
H2O, a non-profit organization in the United States have been carrying
on multiple open innovation practices to gather innovative ideas for
tricky water issues. One of them had been the 2010 Water Energy Nexus
Competition that declared a winning amount of $100,000 for
companies/individuals whose ideas can help to minimize the amount of
energy needed to treat and move water and wastewater. The open idea
capture campaign has attracted more than 50 teams from regions such as
Canada, Australia, Netherlands and Singapore with revolutionary ideas
that resolved the concern with ease and precision. Furthermore, the
ideas also had suggestions that can be used for other allied water and
wastewater treatment issues.

It has been observed that when a
company crowdsources for an agenda, it gathers a huge pool of opinions,
inputs and viewpoints that carry potential solutions for other poignant
issues that the company might encounter sooner or later. Crowdsourcing
allows a company to present its concern or objective to the mass at
large, enabling the ideas and solutions to be a perfect blend of quality
and quantity.

University
of Washington, United States made use of crowdsourcing while announcing
its crowdsource computer game Foldit to arrive at solutions for health
issues. This game was set up to assist scientists to come up with
innovative ways to combat ailments by working on the proteins in the
body. Proteins are the building blocks of life and can play a vital role
in curing chronic diseases. This online game achieved revolutionary
ideas, such as creating an 18-fold active version of the enzyme for
catalyzation and many more.

Efficient idea management tactics is
not merely a process,it is a practice or more aptly a way of life that
facilitates health, healing and a better environment for the world.
Furthermore, it creates a culture of knowledge sharing, where every
individual can make a difference with his/her input and idea for the
social welfare and benefit.

The Role Of Energy Efficient Transformers In The Petrochemical Industry

Introduction

The U.S. petrochemical industry is the third largest in the world and a significant contributor to the countrys GDP. The US Petrochemicals Industry is also an indispensable part of the manufacturing and consumer sectors, churning out products such as fiberglass, tires, paint, plastic, rubber, detergents, dyes, fertilizers, textiles, solvents, and more.

In the recent past however, the US Petrochemicals Industry has undergone reasonably predictable lifecycle-path phases; from initial growth and augmentation to slowing down in marginal returns, and thereafter facing
possible downturns aided by many factors such as competition and resource constraints.

The future of the US petrochemical industry appears to be uncertain at present with the imbalance created in the market by the high feedstock process. According to Business Monitor Internationals (BMI) 2008 US Petrochemicals Report, the industry is also suffering the effects of a contraction in house building and car production, with output set to further diminish in 2009 and 2010.

Besides the ongoing effects of the recession, the US petrochemicals industry is faced with radical changes in the regulatory environment. The US is seeing a new policy climate with greater stress on tackling climate change through reducing carbon dioxide (CO2) emissions. This move has major
implications for the energy-intensive petrochemicals industry. A bill seeking to make a 17% greenhouse gas emission reduction through 2020 has raised objections from the chemicals industry lobby. The industry could find it difficult to maintain both competitiveness in global markets and meet its carbon
targets, unless it introduces some drastic changes in the way it demands and uses energy.

Energy and the Petrochemical Industry

Energy is a very important cost factor in the chemical industry in general. The petrochemical industry is even more energy-intensive than other sub-sectors within the chemical industry. The sector spent about $10 billion on fuels and electricity in 2004.

The petrochemical industry is responsible for 70% of the chemical industrys expenditures on fuels and 40% of the expenditures on electricity. The cost of energy and raw materials are roughly 2/3rds of the total value of shipments of the petrochemical industry. Because energy is such a crucial cost factor for the
industry, improvement in energy efficiency is an important way to reduce costs and increase predictable earnings, especially in current times of high energy price volatility.

US manufacturers in the petrochemical industry also face an increasingly competitive global business environment; it is thus imperative that they reduce production costs without negatively affecting product yield or quality. Improving energy efficiency reduces the bottom line of any petrochemical plant.

Successful, cost-effective investment into energy-efficient technologies and practices meets the challenge of maintaining the output of a high quality product despite reduced production costs. This is especially important, as energy-efficient technologies often include additional benefits, such as increasing the productivity of the company and reducing the emission of greenhouse gases.

There are a variety of opportunities available in the US petrochemical industry to reduce energy consumption in a cost-effective manner. Companies are thus coming together to begin the process of jointly exploring new and more energy-efficient processes that could dramatically reduce the dependence of the US petrochemical industry on foreign oil. The US petrochemicals industry is being hit by a rapid rise in energy costs and the The Role of Transformers

Transformers, besides other things like switchgear, converters, low-voltage equipment and power-plant solutions, are just some of the things that contribute to the efficient production and management of highquality
electricity.

Most standard transformers in industrial settings operate at full load and have 90 to 95% efficiency. However, one of the main reasons for energy loss in a transformer is due to inefficiencies in the transformer core. This issue is addressed in high-efficiency transformers that utilize the latest core
technologies to reduce core losses. The positive jump in efficiency is due mainly to the fact that the core is energized 24/7, even when the transformer load is turned off or disconnected.

Another issue of concern is that of transformer load. With the majority of the electricity used in the US being run through transformers at lower loads, sizable amounts of energy are being wasted. This issue is
of special relevance to an industry like that of Petrochemicals which already is a high consumer of energy.

The Need for Energy-Efficient Transformers

Compliant transformers are able to maintain National Electrical Manufacturers Association (NEMA) Class 1 efficiency levels at 35% load. This is accomplished by using higher-grade grain-oriented steel in the core rather than the standard non grain-oriented type. Grain-oriented steel offers thinner gauge and purer
metallic material quality, reducing heat caused from eddy currents by limiting the direction in which current can flow. This narrowing of the magnetic field into a thinner profile also reduces the canceling effect of opposing currents.

Increasing the energy efficiency of a transformer allows the unit to operate at the same level of power with less energy being wasted. This has a large impact on the consumption and distribution of energy because the reduction in energy usage improves the countrys energy independence, reduces its carbon
footprint and lessens infrastructure investment.

Decreasing energy usage by reducing waste even by .03% over the next 20 years cuts the need for new power generation by 60 to 66 million kilowatts. That drop would eliminate the need for construction of 11 new 400-megawatt power plants by 2038.

Electrical power generation accounts for 35% of all US emissions of carbon dioxide, 75% of sulfur dioxide and 38% of nitrogen oxides. With higher-efficiency transformers, the country will see reduced emissions
of CO2, NOx and Hg of 678.8 Mt, 187.7kt and 6.48t over the next 30 years. Curbing energy imports will also bolster the US economy by reducing the current $65 billion trade deficit and mitigating fuel prices through decreased demand.

The compliant transformers will cost more than their lower-efficiency predecessors due to the higher price tag for grain-oriented steel, additional labor and higher raw material costs. While the compliant transformers will add to the cost of construction and maintenance projects, the end user will save this cost over the life of the transformer.

The Role of Transformers

Transformers, besides other things like switchgear, converters, low-voltage equipment and power-plant solutions, are just some of the things that contribute to the efficient production and management of highquality
electricity.

Most standard transformers in industrial settings operate at full load and have 90 to 95% efficiency. However, one of the main reasons for energy loss in a transformer is due to inefficiencies in the transformer core. This issue is addressed in high-efficiency transformers that utilize the latest core
technologies to reduce core losses. The positive jump in efficiency is due mainly to the fact that the core is energized 24/7, even when the transformer load is turned off or disconnected.

Another issue of concern is that of transformer load. With the majority of the electricity used in the US being run through transformers at lower loads, sizable amounts of energy are being wasted. This issue is of special relevance to an industry like that of Petrochemicals which already is a high consumer of
energy.

The Need for Energy-Efficient Transformers

Compliant transformers are able to maintain National Electrical Manufacturers Association (NEMA) Class 1 efficiency levels at 35% load. This is accomplished by using higher-grade grain-oriented steel in the core rather than the standard non grain-oriented type. Grain-oriented steel offers thinner gauge and purer
metallic material quality, reducing heat caused from eddy currents by limiting the direction in which current can flow. This narrowing of the magnetic field into a thinner profile also reduces the canceling
effect of opposing currents.

Increasing the energy efficiency of a transformer allows the unit to operate at the same level of power with less energy being wasted. This has a large impact on the consumption and distribution of energy because the reduction in energy usage improves the countrys energy independence, reduces its carbon
footprint and lessens infrastructure investment.

Decreasing energy usage by reducing waste even by .03% over the next 20 years cuts the need for new power generation by 60 to 66 million kilowatts. That drop would eliminate the need for construction of 11 new 400-megawatt power plants by 2038.

Electrical power generation accounts for 35% of all US emissions of carbon dioxide, 75% of sulfur dioxide and 38% of nitrogen oxides. With higher-efficiency transformers, the country will see reduced emissions
of CO2, NOx and Hg of 678.8 Mt, 187.7kt and 6.48t over the next 30 years. Curbing energy imports will also bolster the US economy by reducing the current $65 billion trade deficit and mitigating fuel prices
through decreased demand.

The compliant transformers will cost more than their lower-efficiency predecessors due to the higher price tag for grain-oriented steel, additional labor and higher raw material costs. While the compliant transformers will add to the cost of construction and maintenance projects, the end user will save this cost over the life of the transformer.

Benefiting from Better-Designed Transformers

Increasing the energy efficiency of a transformer allows the unit to operate at the same level of power with less energy being wasted in the process.
Electric power systems throughout the petrochemical industry are designed to normally operate at 50 or 60 Hz. With proper planning during the design phase of the power system for a petrochemical plant, certain harmonics can be minimized. Another way to minimize harmonics in the petrochemical power
system is to minimize the saturation of transformers by maintaining the operation of the transformer in a reasonable voltage range.

The system short-circuit capacity is an important factor in determining the impact of power electronic loads in the petrochemical industry. Where the power system is weak with a relatively low short-circuit capacity, the voltage distortion caused by the harmonic currents can be significant. Conversely, where the power system is strong with a relatively high short-circuit capacity; the voltage distortion caused by the same harmonic current sources might be negligible. Thus, one solution to minimize the voltage distortion caused by power electronic equipment is to install the equipment on a strong power source.

Energy Policy Act 2005 Mandates High-Efficiency Transformers

The Energy Policy Act 2005 mandates that distribution transformers meet specific efficiency levels starting January 1, 2007. The production of non-compliant models was to be halted by 2006. The catch, however, is that the higher-efficiency transformers also cost more to build than the non-compliant models. By mid-2007, the U.S. Department of Energy (DOE) was evaluating the efficiency standards for transformers because it was clear that even a slight improvement could save significant amounts of electricity which was currently being wasted well before it reached consumers. Efficiency in transformers would also reduce emissions from electric generating plants, as they would need to produce less energy.

The DOE was planning to issue new guidelines for distribution transformers by 2008. Once in place following a gradual phase-in, the new transformers are expected to save 26 billion kilowatt-hours annually. This will in turn reduce annual emissions from electric power plants by 15 million metric tons,
about equal to the average annual emissions of 2.7 million automobiles.

Pacific Crest Transformers and the Petrochemical Industry

Pacific Crest Transformers (PCT) has been catering to clients in the Petrochemical industry since its inception in 1919, thus making it possibly the only such company with 90 years of continuous domain
experience.

While the thrust towards energy-efficient transformers may be a relatively new phenomenon in the US, environmentally conscious companies like Pacific Crest Transformers (PCT) began eco-friendly initiatives years earlier.

PCT is committed to designing and manufacturing superior quality, custom-built and specialty transformers in the most cost-effective and responsive manner possible. The company has experience in building Padmount, Station and Secondary Unit Sub Transformers, and today specializes in environmentally friendly and efficient liquid-filled distribution transformers. PCT was propelled towards its energy efficiency initiative in its attempt to produce efficient, energy saving and therefore environmentally sensitive transformers.

The main thrust at PCT has always been customizing transformers after elaborate consultative processes
with the client. The transformers eventually built are based on client specification and are designed to fit
into the existing infrastructure.
Over the years PCT has designed transformers for:
Hazardous, flammable, or explosive environments
On-shore and off-shore platforms in corrosive atmospheres
Special taps and voltages as required
Harmonic loads from PLC and VFDs
High-pollution areas
PCTs transformers are present in environments where there is drilling and refining of fossil fuels, including natural gas, from areas with varied climatic conditions ranging from the hot humidity of the gulf coast to the frigid north slopes of Alaska. PCT Transformers are used throughout the process of
acquisition, transportation, and conversion of the end-products.

Conclusion

Energy is definitely a key driver of the Petrochemicals Industry, and so it is only natural that in the face of an uncertain oil future, companies take another look at the way they consume energy. Energy that is saved is considered the cleanest way of generating additional energy and steps to save energy are long
overdue.

Companies in this sector need to study their processes from an energy-efficiency standpoint and look at the various ways of conservation. With increasingly competitive times ahead, these steps taken now can
result in significant cost reduction. It may also be necessary to retrofit or invest in energy-efficient transformers, and restructure the existing energy system and here, working with a manufacturer that has deep domain expertise and sound long-term environmental strategies can make a real difference.

To know more about Energy Efficient Transformers check out Pacific crest transformers website.

Learn How To Enjoy Your Life With Proper Stress Management

Did you know that your ability to eliminate the bad stress in your life is directly related to your own happiness and well-being? So if this is true and your ability to stay happy depends on the lack of stressors in your life, then it seems clear to me that there is no better motivation than to strengthen your stress management skills. Below are some ideas of how to reduce stress in your life.

Stress and Your Happiness Level

It has been known that stress could have a direct impact on your health condition, putting you at risk of developing certain illnesses such as high blood pressure, stroke, or serious heart problems. But the most significant impact of stress is something that is felt in your everyday life your ability to stay happy and energized. Since stress is a fact of life, it does not mean that you have to completely accept it as something that you cannot change or have no control of.

This is due to a domino effect that stress creates in one’s life. If you are able to overcome stress, you can live healthy. If you live healthy, then you can stay happy. This is not as easy as it appears though. You need to follow a three-step plan: identifying your stressors, finding a stress management technique that works for you, and then adapting that into your life.

Identifying Your Stressors

The cause of stress in one person is different from the other. Hence, you need to take the time to look into what it might be that is causing you tremendous amount of stress in a daily basis. Could it be that you are loading yourself more work than you can handle? Are you stressed by the intense level of competition for academic excellence at school? Is your health condition causing you too much worry?

Identifying your priorities in life could also reveal what your stressors are. But you can never skip this step when trying to realize proper stress management in your life. You cannot find a solution if you do not know the source of the problem.

Find a Stress Management Technique That Works For You

Once you find out what the problem is, you can now look into different stress management techniques that can work for you to fix that problem. Since there are different stressors for each individual, there are also unique ways of addressing the issue dpending on the person usinz the technique.

Some people find it helpful to set aside time for themselves, such as pampering, or doing things that they enjoy. For a few others, they like to stay indoors and enjoy a moment of solitude, such that they can be away from the hustle and bustle of the outside world to find inner peace. Whichever approach works for you, it is all up for you to discover. Experiment with using various stress management techniques first and then see which ones offer the best results.

Tips to Leading a Stress-Free Life

Here are some activities you can incorporate into your stress management regimen to stay happy and healthy:

Create a relaxing environment that would facilitate in a relaxing body and mind. You can sit on a lounger in your patio while enjoying fresh air, listen to some soothing music, or light up scented candles in your room.

You can travel and have a vacation for a few days. If you’re too busy, do this over the weekend. Use the opportunity to rejuvenate yourself and not think about anything that might cause you stress, such as work or financial problems at home.

Explore nature and the wild outdoors. A lot of people find being close to nature to be very relaxing. If you are one of those, here’s your time to do so.

Take up a new hobby such as a pottery class or cooking class and meet new people.

Learn to meditiate for ten minutes a day to stay centered and balanced and stress free.

The Importance Of Business Stationary In Personal Branding

Business stationery is an important part of building a company’s image. No matter how big or small the company, branding your business stationery will help you to increase your sales.

However, business stationery does not mean just the letterhead of your company. Besides this, you need to have your company logo printed on every piece of stationery that your clients might see or use. These include envelopes, shipping labels, invoices, calendars, calling cards, folders, compliment slips, labels and more.

Just putting your brand on the stationery is not enough. You need the formatting to be consistent throughout the stationery. Remember, the formatting of your brand logo will help with the image you wish to convey. A consistent logo will imprint the brand image much more easily. It also shows a united front for your company and delivers the message that you are efficient.

Business stationery is important because it gives prospective clients the first impression of your business. If you do not seem professional, the client will not want to do business with you. However, a good first impression will definitely bring you more business. Whenever you communicate with your clients, leave them with a piece of your business stationery. It delivers a subtle, but powerful message about the kind of business.

When you design your business stationery, ensure that it delivers the right message across. A youthful business can afford to be more creative. However, if you deal with a very serious line of work, such as law, you need to keep the business stationery curt and professional.

You can print either in colour, greyscale or in black and white. Colour printing is usually much more effective compared to black and white and greyscale stationery. This is because colour printing usually portrays you as an established and trustworthy company. Whichever kind of printing you choose, you need the branding to be effective. It should be simple enough that people can remember it easily, and complex enough that people will take you seriously.

You can hire a business stationery printing company for your company’s stationery. Many companies offer services of not only printing, but also designing the stationery. You can either send them a design made by your company for printing or ask them to design a logo for you.

Ultimately, it is all about building the image of your business. Thus, the power and utility of business stationery should never be underestimated.

How A Survey Questionnaire Can Help Your Business Succeed

If you are looking for the easiest way to uncover information about your customers today, you should definitely consider utilizing an Internet survey. If you take advantage of an survey questionnaire, you can contact your customers about a variety of different subjects and find out what they truly think about your company.

You can also ask questions related to what they think about newly released products and other aspects of your business that may be highly relevant to your business’ overall results. In most cases, you can even find out what customers believe you should do with your company in order to effectively serve their needs.

Finding out what customers believe you should do if often one of the most effective ways to utilize a survey, because you can acquire a great deal of valuable information by using a survey in this way. You can acquire information about how you can effectively shape your company’s services going into the future in order to effectively meet your customers needs.

When you create an online survey, you should keep in mind that the length of your survey is often important as well. If you want to make sure that everyone actually completes your survey, you should make sure that the survey you present is not too long. Long surveys are generally closed by browsers before they are completed, which completely negates the purpose of a survey.

Questions that go directly to the point and target the most relevant questions can create the most helpful surveys. When you know exactly what your customers think about the most important aspects of your business, you will know which portions of your business are aligned with your customer’s desires, and you also know which portions of your business need to catch up to what your customer’s current demands.

You can also consider building a survey based around a specific portion of your company. If you build a survey-based run a specific portion of your company, you can find out more detailed information about what your customers think about your product offerings. You can also find out more detailed information about what you customers think you should do for future expansions of your business.

A broad customer survey questionnaire can be very valuable as well though. Performing a broad survey helps you learn about what your customers think about your business as a whole. You should remember that it is the opinion your customers have of your business as a whole that is often the most important opinion. You can also use answers at this point to measure how successful your company currently is at achieving its goal of satisfying its customers. If customers are fairly satisfied, you can be certain that you are achieving your overall customer satisfaction goals in the marketplace today.

The best way to use customer survey questionnaires today is definitely for the purpose of building your own company. You should also use a questionnaire to help guide you towards choosing the best actions your business can take in the future. By making sure you understand what customers think about your company as it currently stands, as well is how a your customers think about your company moving into the future, you can be certain that all of your actions will be as effective as they can possibly be.

Business Strategy – E-commerce Online Stores

The internet in principle is no different than any typical town main street. There are plenty of different small, medium and large stores to choose from, some are well known names and some not so well known. There are also plenty of information centres, recreation and food and beverage facilities all designed to improve the shopping experience. For the majority of proactive retailers however, the internet is now established as being by far the biggest profit centre of all, contributing the lion’s share of corporate gross revenues and yet the online main street store costs far less to develop, far less to maintain and far less to stock than even the smallest traditional main street store. However this unprecedented success has still been achieved largely by accident. At the beginning of the internet revolution most companies viewed the internet as being a source of new enquiries achieved in much the same way as a main street bill board or advertising on TV. The idea of using their corporate web sites as an online store has very much evolved over time. Now consumers can purchase anything that they can usually purchase within their local town main street online via the internet as well. This can invariably be done quicker, cheaper and more efficiently too. So what is the difference between good and bad online retailers? Any good marketing expert will always advise you to feature your product as prominently as possible within any advertising or public relations campaign that you undertake. The internet is no different. Visitors to Harrods in London tend to go there for the Harrods experience. Customers expect in many cases to pay slightly more for products which they could purchase elsewhere for less, but the difference is considered worthwhile because you are purchasing the product from Harrods. The same is true of Saks Fifth Avenue and Bloomingdales. Creating the Harrods experience online has proven to be virtually impossible however and the company are still struggling to achieve this goal. Visitors to Harrods online expect to visit recognizable departments in the same way that they would if they visited the store. Providing the same products online is not sufficient in this instance because the same customers would not be prepared to pay inflated prices for products online via the company’s web site if they are not also being provided with the Harrods Experience. Conversely Amazon has done very well indeed online, although the success has not been achieved without problems along the way, but these problems were caused by too much success and consequential delays with supply chain management and distribution. The main reason why Amazon has succeeded ultimately is because it is actually very easy for them to provide customers with a better experience than they would normally have in a main street bookshop or DVD store and they can also provide the products at a more competitive price. Book shop and DVD customers do not tend to be browsers like Harrods customers. They tend to walk into the store with a product in mind and the frustration of searching for it through endless stocks of other books and DVDs has been unceremoniously stripped away by Amazon. Not only that but they have been able to ensure that almost all of your favourite author’s books are already in stock, which tends to increase sales revenue and subsequently purchasing power considerably. It is a good example of where impulse buying can actually be more powerful over the internet than in a typical main street store. Another example of this is Tesco. Always leading the market by determining their customers needs and buying patterns in advance, Tesco has developed their online store in such a way that it more-or-less replicates the shopping experience of a typical main street store. All of the products are still decentralized into clearly recognizable departments. You can still virtually pick up the product and read the ingredients, compare health information, browse through alternative products, put items into your basket and then change your mind and take them out again. You can review the total cost of your daily shopping as you go along and adjust this without the embarrassment of having to face a check out assistant. Supermarket shopping tends to be laborious and hard work, particularly for elderly customers, pregnant customers, or customers who work long hours or who have small children. So it has been easy to strip out all of these frustrations and add in numerous benefits when shopping online. Their web site database remembers your last orders which saves you time can you can still take advantage of special offers. You can have your goods delivered to your home and customers will invariably have the time and the patience to browse around for other products which may be of use. In an industry where profit margins are small and competition is fierce the internet has effectively provided the industry with the supermarket store of the future and it is not impossible to envisage a time when their typical main street or out-of-town counterparts will no longer be necessary. The Academy of Business Strategy has succeeded in developing and facilitating education online, where many mainstream business schools and universities have not. The reason for this is quite simple. ABS provides programmes require the practical integration of academic theory as an integral part of the qualification process and as such students tend to be in full-time employment while training. Many students also travel internationally with work while training as well and as such it is much more convenient for students to be able to study online without having to carry their study material and project studies around with them. You can then make the study experience more interactive, more enjoyable, less daunting and more fun. Individual students can also plan and manage their own study time. Contrary to Harrods for example, ABS can therefore provide its customers with a better experience online than it would otherwise be able to in a classroom on campus. The general message here is quite clear. Those retailers who are able to replicate their typical main street store customer experience within their store online and are then able to add additional benefits from shopping online tend to be those who will succeed. It is not sufficient merely to offer the same products online at a discounted price. Innovation can also play a part. I remember as a child being impressed by a particular department store merely because they had installed escalators. Well I had never seen any before! I thought that this store was very modern and even to this day think of them as being at the forefront of innovation. The brand image has therefore been sustained merely because they have invested in innovative development to improve the consumer experience. This can also be achieved online by being at the forefront of innovative technology, which directly impacts upon user experience. This requires significant and consistent investment but it is still far less costly than developing and managing a typical main street store. The key success factors when developing online stores are therefore as follows: 1.Make sure that your products or services feature prominently. They should always be the stars of the show. 2.Remember to replicate the benefits of your traditional main street store online. 3.Be innovative with the development and management of your online user experience. 4.Your online store should offer additional benefits apart from the most obvious one of cost savings. 5.Be acutely aware of whether you would in fact be able to improve your consumer experience by having an online store, or whether you would be making it worse. Products or services that are considered to be necessities by consumers always tend to do better online, as opposed to those that are considered to be luxury items. This does not of course mean that benefit cannot be achieved online with luxury items, but the e-commerce strategy does need to be approached from a completely different perspective.

Why Real Estate is Your Best Investment

Using Real Estate to Control Risks

Real estate allows you to control your risk because you can actively participate in the decision-making process. Passive investments such as stocks dont give you this opportunity. Movements in investment real estate values are less erratic than in the stock market. Most people dont understand the economic forces influencing the market. Since real estate is less volatile, its easier to control and to understand. A real estate investment is tangible. You can touch it, youve been exposed to it all your life, and you can identify with it. As a result of this familiarity, you are better able to understand it.

Effectively Reducing Your Taxes

Real estate ownership,especially midsize apartment buildings, continues to be the most popular form of investment because of its potential for substantial tax savings. Since you are able to actively participate in the management of real estate, the Internal Revenue Service (IRS) currently allows qualifying individuals to write off up to $25,000 per year against salary and other income. No other investment gives you this capability. In addition, you can defer paying income taxes on profits indefinitely by using tax-deferred exchanges.

Leveraging That Works

Real estate is the only major investment that gives you the ability to acquire ownership with very little money down. This degree of leveraging allows you to amplify profits by using other peoples money. The more assets you are able to control, the more opportunities you have to succeed. The degree of leverage is calculated by dividing the total purchase price of the property by the amount of funds used to purchase it. Thus, if a down payment of $10,000 plus a $90,000 loan is used to purchase a property, a 10 to 1 leverage ratio has been achieved. The greater the leverage, the more equity will increase or decrease with the change in value of the property.

Why Real Estate Investments are a “Smart” Way to Become Wealthy

Over 50 percent of the wealth of the world was in real estate in 2000. In the United States, real estate accounted for 48.2 percent of the wealth (of which residential real estate represented 36.7 percent). Equity investments (stocks) amounted to 19.3 percent and bonds 21.1 percent.

Real Estate Versus All Other Real Estate Investments

In the past 20 years, multifamily income properties have delivered the highest average total investment returns of all real estate types. With a built-in hedge against inflation, its no wonder that multifamily real estate has out-performed all other types of real estate investments with relatively low risk. Based on supply and demand over the next 10 years, residential income will out pace all other types of real estate investment. Strong demographic and financial indicators along with changing lifestyles should continue to positively influence apartment investments.

With an average unleveraged rate of return of 10.2 percent over the past 20 years, residential income property has proven to be an attractive low-risk investment. From 1990 to 2000 residential income investment provided a more consistent higher total average rate of return than all types of properties and with less variance.

Although 10.2 percent is a great rate of return, it wont get me on the dance floor. What will get me dancing is the rate of return using leverage. A rate based on a 25 percent down payment (leverage) works out to be over a 20 percent rate of return. This type of return definitely gets my feet moving.

Three Advantages Apartment Investments Have Over Other Types of Real Estate

Apartments should remain well ahead of other major property types because they are generally more stable. Three important factors account for this stability:
They are less dependent on business cycles for occupancy than any other types of real estate investments. It doesnt matter if interest rates and home prices are high or low, apartments are generally more affordable.
Apartments have shorter leases; thereby offering greater protection from inflation than the long-term leases associated with other properties. That is, rents can be negotiated more frequently.
The pool of tenants is much greater for apartments than other types of properties. This ensures a more consistent occupancy than industrial and commercial properties, which usually have only a few tenants to choose from.

The Building Size That Gives You the Greatest Profit Potential

When investing in apartment complexes, try to find the right building size that makes the best use of your time and gives you the greatest profit potential. Single-family houses and small apartment units do not always work because of the competition and property management problems. Managing property on a day-to-day basis may not be for you. You could spend just as much time on a four-unit building as on a 40-unit complex and not make nearly as much money. In fact, because owners of smaller properties usually become emotionally attached to their property, you tend to spend more time with them telling them that they made the right move. Larger units are the domain of the institutional investors, and you cant compete with their availability of funds. After making many property transactions, you may find, as we did, that mid-size apartment buildings are the right niche.

APARTMENTS-THE COMING BONANZA FOR YOU

Supply and demand play an important role in residential income property value. The demand for rental property is increasing because the number of people entering the rental market is increasing steadily each year. At the same time, construction costs, stricter zoning ordinances, and environmental factors are limiting the new construction of residential income property. Together, these trends bode well for investing in residential income property.

Because the 1997 tax act allows joint owners to exempt capital gains of $500,000, more and more people are selling their homes, saving their money, and moving into rental property. It is estimated that the demand for rentals is likely to increase over 10 percent during the next 10years. Residential income property offers one of the best protections against inflation. In fact, a study reported by the Journal of Financial Economics found that residential real estate is the only investment that offers a complete hedge against both anticipated and unanticipated inflation.

People always need the three basics-food, clothing, and shelter. As the population grows, the need for shelter grows along with it. The hedge against inflation with residential rentals is greater because, unlike long-term commercial leases, they are generally on a month-to-month basis. As prices increase, apartment owners can increase rents more rapidly with month-to-month leases than commercial owners who have long-term leases.

Low-rise developments or garden apartments, midsize apartment buildings, in suburban communities account for more of the buying and selling transactions than luxury apartments (which have a much smaller market). Seven out of ten millionaires made their money in real estate. Shelter is not only vital, but its often the greatest part of a persons net worth.

A midsize apartment is one type of investment that is a source of security and stability. Every investment has peaks and valleys, including rental real estate. But over the long-term, it always comes out on top. The key is knowing the right time to buy and sell. That is the golden rule in investing. This book will give you the knowledge you need to invest at the right time and right place.

REAL ESTATE: THE SHOCK ABSORBER

Real estate generally outperforms equities because of its higher yields, greater price stability, and downside protection even in a recession. When stock markets are down, real estate holds value and produces a positive return. Real estate is less prone to booms and busts than in the past. Residential income-producing real estate is now stronger than it has been in many years.

SUMMARY

Since apartment investments can be seen and touched and are not an abstract form of ownership evidenced by a piece of paper-they are investor friendly. People can identify with doors and windows, bedrooms and bathrooms, and floors and roofs. They dont feel that the market is being manipulated by programmed buying and selling. They feel they have control over their investments.

Shelter is one of the basic necessities of life. You cant comfortably sleep on gold, silver, or stock certificates, but you can stay warm and dry with a roof over your head. There will always be a need for housing. And midsized apartments fit the bill.